Coatings market a new round of reshuffle of the way , it is based on high-quality stores to expand the trench warfare , then , what is the quality of the shop, there to drive sales what way?
How to use storefront advantage to promote sales in September, are building the network seems to be " shop" is based on "good store" is fundamental. Having said that some people can not help but ask what kind of store can be called "good stores , or stores have the advantage ." Given the author is paint and coatings industry practitioners , with regard to elaborate paint shop as an example .
How to get the inherent advantages in the commercial competition , " position" is particularly important, now more and more building materials industry trends and more specialized , centralized ; specialization brings targeted customers "poly business" atmosphere, while also centralizing bring a more competitive market . On the basis of the same building materials market or markets in the paint area , the store has a good location is the key factor, then what kind of position can be called good location?
The first is the entrance of the building materials market , main road location , these places have high traffic and popularity, the flow of people out of the building materials market every day , all through the front of the store from your shop you can get a high amount of exposure , we slang called "mixed Lianshu " from another perspective, where shop rents , management fees are much higher compared to other places , where economic strength and brand shop mean height , inadvertently enhance the brand's height and customers level of trust ;
Followed by Dulux , Nippon other brands shop next door , a large plate shop , large accessories shop next door , and a neighbor who illustrates a profound truth - " occasion" , good occasion is a very important commercial activity but also often an important factor is China merchants ignored, Jews proficient at this, remember that there is such a business case story , beside a newly opened highway , the first Jew opened a gas station , then at the next gas station addition another Jew open a convenience store , a third of the Jews and soon opened a hotel , so around the gas station, smart Jewish businessmen doing business increasingly prosperous, profoundly expounded this case the conduct of business . " occasion , "the truth . We will paint shop is open sheet, beside accessories shop , is a good neighbor to them , " occasion" , to bring more sales opportunities for themselves ;
All in all, meet the following three storefront storefront can be called a good position :
First, the location is good stores, building materials market in the gate , building a street head position , paint the door or corner stores and other locations ;
Second, the building materials market , or building a larger street sales materials , Timber supplier storefront next door ;
Third, the state legislature, the two brands Dulux store next store ;
So, what is the big fine decoration shop it?
First , store the actual business area of 80 square meters of shops , can be called a big store , the bigger the store , the more the placing of a product , the opportunity for customers to pick the more , in fact, the process of consumption is a pleasure , and can increase sales opportunities for customers to buy the course is the process .Wholesale masking tape
As for decoration, in fact, there are many dealers in the store building owners have misunderstanding that luxury stores enough is enough quality big brands . Strictly speaking , in fact, there is nothing wrong with a lot of selling luxury goods , suits , cars, jewelry stores are luxuriously furnished . However, we may have overlooked one detail that almost all the major brands of luxury decoration Chengdu regardless of how they are basically unified storefront style . Such as the famous fast food chain KFC, KFC is not really fitting degree of luxury , but KFC in China and around the world are unified decor , unified image of the door first , consumers go to see KFC 's image are unity , awareness and recognition in the minds of consumers is very high , also commonly known as the big brands even .
Nippon paint industry heavyweights , Dulux nationwide store image store, image stores , flagship stores , decor is absolutely consistent , domestic paint industry pioneer , as Bardez , three trees and other brands gradually realized this .
After occupying the timing, location, we need to look back at our shop itself, we need to put such a question to myself , "What kind of store to be eligible for such a good location ? " If we fail to detract from thinking the answer, may wish to visit to the state legislature, Dulux , Bardez , CR and other major brand image store , perhaps we can find out the answer, the paint industry, the brand image of the store building is walking in the building materials industry, the industry as a whole forefront.
Highly developed modern commercial society and developed throughout the entire history of social business development , appeared in the early 20th century, grocery , department stores and other models have been into the historical, social and commercial development of today's growing tendency to specialization and diversification, array of goods in supermarkets should be much , but it does distinguish the different product area efficient and convenient for you to buy . Future building materials market development model will follow the development path of specialization and diversification , the same product and brand competition will become increasingly fierce. Store in Bardez example: Approaching Bardez stores, specialty stores throughout the telecommunications blue as the main color elements, unified storefront door to Liu Xiang , led by five athletics spokesperson, " refresh the world leader in quality "brand slogan ; walked into the shop , beautiful model display area, rich product experience area , honor display KT board, projects exhibition of pictures , a variety of products and product display flags hanging POP stickers and other elements , from a different perspective highlight the brand 's influence and height and exquisite decoration exudes charm. And then come back to the role of the shop , the shop is the most important place for the customer transaction process communication conversation with the owner , a clean and comfortable discussion areas is essential, while a larger shop area also provides an ideal more products exhibition space, the store must meet the standard of Bardez area of 60 square meters, the minimum requirement , of course, 80 square meters, 100 square meters or 120 square meters of shop image is more desirable.Masking tape
After have a good store , does not mean that business will automatically be sent home , there are a lot of work waiting for us to do , we know we have a good hard railhead store, our goal is to increase market sales services. On the paint and coatings industry , the sales channels mainly : storefront retail , engineering, sales , distribution, wholesale and major city to join the other four channels . How to use storefront advantage to promote sales , we need to think about the problem from four major channels , how would the advantages of a good store to go into actual sales , as sales and service , is the final topic we need to discuss .
First in retail stores , for example, the most profitable retail sales , of course, the most difficult. Decoration industry growing and building materials industry continues to mature, customer spending habits decoration materials more and more critical , " health, environmental protection , low-carbon " and has become a hot topic , people on health and environmental issues increasingly home environment The more focus , of course, brand awareness is increasing. A good location for fine decoration big stores operated by First it means the product brand and image height , and will be able to get more customers into the store rate and longer residence time, of course, means to have a higher proportion of turnover rate ; plus shopping guide professional explanation and recommendation , the amount of success under a single customer also goes a step further .
Second, we discuss sales engineering problems , a lot of people when it comes to project sales will subconsciously feel like the store can not directly establish contact with engineering sales , it is not true ! Engineering market we all know is generally divided into two designated by Party A and Party B purchases a channel. First with Party designated as an example, an investor generally do not understand the project is to paint brands and products , their impression of the product or brand is derived from the traditional media channels as well as field trips building materials market , a good location fine decoration the big stores , is very easy to attract investors to pay attention to and understand , of course, more convincing ;
Second, from the point of view of B , B is an engineering contractor needs to convince the bid to become party to the construction side of the project , how to get chances of winning , in addition to construction qualification Party , construction quality, engineering quotes , among other factors , have advantage of the material providers can increase the weight of the successful bidder , in addition to quality construction , quality materials supply is a very important part , for example, to provide materials provider information Party to Party , Party generally go understand , if Party B to provide material suppliers can not be found or even shop shop pretty bad situation would be what ? Conversely, if our store is very easy to find , but a prominent position , while the shop atmosphere clean, brand, product show information readily available, is not a good persuasive and high degree of trust ?Washi tape
Third, the wholesale distribution channel mode is the best mode of sinking , the product benefits and brand influence to the county or township market , distributors are the most suitable object. Of course, when we choose good , suitable distributors we are also faced with the reality of being selected , which we need to consider the reality of the problem from their perspective : how to sell your product margins how the quality of products like brand awareness how kind ? ? ? market reaction how? how to convince customers to buy his terminal market your product ? writer some time ago by the local town market investigations, to deeply understand a good position on the development of the store how important distribution market for a county or township building materials business market shopkeepers , the capital city or the center of the city they are very familiar with the building materials market , we can see these large building materials market impact of radiation on the surrounding how important it is , they certainly did a thorough market survey of which brand sold well, the influence of which brand is good, the profits of which the product is good. Of course, a good store is relatively easy to attract these distributors .
Finally, capital cities or economically developed cities , the general will have more than one or even several building materials market. Such a huge market capacity , there is only one brand stores is clearly not enough , no matter how much a shop area , decoration how exquisite, high-end brand image of how the atmosphere , they can not take into account the overall situation. For such cases , the city joined can solve this problem to a distributor storefront center, set up the image of unity in other building materials market, has the advantage of location brand stores in the local market with the scale of the formation of multiple point radiation can not only increase sales of the entire market , but also enhance the brand can be a good influence .
Taken together, the sales model has a lot of different market conditions and prices are bound to be a suitable channel sales model , regardless of storefront retail , engineering, sales or wholesale distribution , city join. Just find the gaps and market positioning of the market, coupled with a good store , you can find their own unique way of selling achieved good sales results.Sellotape
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