Microfiber leather industry or usher in rapid development cycle reversal

Microfiber is a synthetic leather sun products in the past few years, the compound growth rate of over 30 %, much higher than the industry growth rate of synthetic leather , microfiber leather present in synthetic leather consumption accounting for less than 5% , the future is still room for improvement large .
Microfiber is a synthetic leather products in the field of high-end , with its excellent performance, low-end alternative to natural leather and artificial leather industry development trend ; in consumption in the background , microfiber products are diversified and differentiated features in the field of application of the downstream footwear , furniture, cars, etc. will be more extensive. Product upgrades, product substitution wheel drive ultra- high-speed fiber industry development . There is a tendency that the next most popular leather consumption areas will be represented by ultra- high performance fiber leather artificial leather occupied , while natural leather because of its scarcity and high cost of high-end luxury goods will be gradually restricted areas . Although Microfiber consumption in recent years to maintain an average growth of about 25% , but only about 4% of leather production, compared to developed markets in Europe and America as well as a vast increase in the market share of about 50% of the space .

Leather supply contraction, microfiber replacement will accelerate. Microfiber products cost advantage outstanding performance close to the dermis , and even some indicators than leather , leather product price is only 1/5-1/2 prices . Our real leather production in a sharp decline in 2013 , mainly due to the downstream industry boom low , inventory high, increasingly stringent environmental protection , the limited supply of raw materials , such as joint action of various factors . In addition , imports accounted for half of the dermis also showed declining trend in the leather supply shortage , Microfiber alternative to leather will accelerate , we expect to focus on shoes , sofas and car and other fields.Sellotape


Huafeng Microfiber company is the largest manufacturer of ultra- fine , since the company listed on the rapid expansion of production capacity from 900 million square meters in 2010 / 2014 was expected to quickly rise to 36 million square meters / year, representing a CAGR of 40% . All products for ultra -fiber products in the industry the highest ratio of listed companies , and the company's high proportion of high- margin products , microfiber industry recovery , flexibility is also the largest company performance . With the company's brand , channel edge, the next two years the company Huafeng Microfiber Microfiber products will usher in the volume and price go up , companies with high growth potential .Washi tape


Located in the Economic Development Zone of Huayang changtai Microfiber start building the second phase started recently , is expected to be completed next year, 35,000 tons of polyurethane resins and four fixed island microfiber items. Huayang Microfiber is China's first specialized in automotive research and development of eco- microfiber leather production enterprises , the country is also one of the most powerful integrated PU synthetic leather manufacturer.

Market competition , and strong leading enterprise bargaining power. Microfiber leather production due to higher capital, technology , service barriers , China has microfiber leather production capacity of enterprises around less than 20 , the first production four companies account for about 60% of total capacity , more than 75 % of production , competition relatively stable. 2013 , China is expected to yield about 7000-7500 microfiber leather square meters , while consumption for the same period more than 120 million square meters, there is a big gap between supply and demand . As the industry boom decline led to the decline in investment growth , land, tighter environmental policy extrusion related businesses, industry production capacity is expected to effectively 2014-2015 can actually formed less than 20 million square meters. Microfiber PU leather in the downstream industry chain downstream customers scattered and diverse demand , leading companies to differentiate according to customer needs, both sales and service characteristics , with some bargaining power.Masking tape


Industry competition pattern of worsening volatility in raw material prices , the deterioration of the downstream demand investment strategies. Microfiber leather industry after three years of consolidation, the market share of the four companies to continuously improve in the coming years with limited capacity growth , new features, new uses , driven by demand for high-growth context, the industry is expected to appear reversed.Wholesale masking tape