How companies can adapt to the new paint coatings market?

2013 The Chinese paint market very different from previous years . Many paint companies inception boss will do thorough market research , and once the company on track , in the busy business neglected the fine development of the market of the control . But in recent years, with the Internet and the explosive growth of mobile Internet , so that the development of the coatings industry has been like a few years ago in a " comfortable" in the processes. If the paint is not timely and change the owner , will be abandoned by today's coatings market . Society is changing, technology is changing, the consumer aesthetic is changing, as coatings business , should do at least two market position :Sellotape

First, how to paint quality and promotion match. Paint companies do nothing in terms of its power to promote the brand , the packaging and colleagues are trying to beautify under competitive promotional products , no packaging, no promotion, equivalent to " lose at the starting line ." However , the owner should be aware of paint , if only "no formaldehyde " and "high odor " and other verbal symbols to attract consumers to buy , but it has not been achieved in the use of appropriate quality , then bring to the paint companies will be more much negative information , especially in the mobile Internet madness broke out today, a "bad news" can spread rapidly , millions of negative word of mouth will paint companies to endure , but also seriously affect the future of the corporate brand .Washi tape


Second, how to paint a richer sales channels . Chinese paint market is currently still rely on local sales channels and distributors to join the main form , however , with the popularity of the network, the paint business e-commerce has become a new marketing tool . Lynx Taobao , Jingdong network and other super stores have been able to see the well-known paint brand official online store , and the sales of hot - E-commerce will become the main channel for the paint company's future marketing.Masking tape


Coatings market changes , paint companies to market change is still much detail , has embarked on the road of development for the paint companies, keeping a keen market insight , discover coatings market potential crises , from a technical , marketing and other entrance begin the development of enterprises , is bigger and stronger opponents enterprises .Wholesale masking tape