2014 , painted the United States market is a massive attack of the year, with the smooth operation Maydos Industrial Park in Chengdu , help Maydos toward faster, higher , stronger, towards the development of a new pattern , moving a hundred one hundred million dream forward.
QQ picture 20140113171251
Farmers practicing law
Farmer law said: "To eradicate weeds ground , the most effective way is to be planted with all kinds of crops , not to weed leave living space ." By the same token , in order to curb the opponent, the most effective way is subdivided and occupied by various ethnic brand market gap , do not give the opponent a chance.
Farmer law model is Procter & Gamble . Procter & Gamble 's has more than 300 brands , each of which corresponds to one brand of products, covering almost all areas of supplies , including 11 kinds of brands such as laundry detergents ; eight kinds of brands of soap ; six kinds of brands of shampoo ; 4 kinds of liquid dishwashing detergent ; 4 kinds of toothpaste ; 3 kinds of floor cleaners ; 3 kinds of toilet paper ; two kinds of deodorant ; two kinds of edible oil ; two kinds of disposable diapers ......
Clearly , the United States is practicing farmer who painted a model law . Currently, its own brand Maydos are: Maydos , Jia Lishi , 3A, European kings were run, Lange and so on. Maydos products including environmentally friendly water-based paint , interior and exterior paint , polyester paint decoration , furniture, paint , UV paint, texture paint, stone- coating, waterproof coating , fluorocarbon coating, insulation materials , adhesives , silicone rubber , wallpaper , curtains, home accessories and so on.
We wish to examine this huge brand communities , you can find that they follow concentric diversification principle that each member around common core values and orientation different from each other , the division of different roles , different segments of consumer groups for the formation differences complement each other.
Maydos to "build China 's first brand paint health " as the strategic positioning. " Maydos is a responsible environmental health of building brands , more precisely described as a consumer brand, we are trying to let more people know us from the industry brand into the mass consumer brand ." Maydos company director Vice President Rende Zhong paint on Chinese newspaper said Maydos through years of development , to become a wholly integrated decorative wall protection solutions leader.
Jia Lishi paint industry positioning is high-end brands , had Miss Li Bingbing endorsement by the actress . Since 1997 , Jiali Shi had used the advertising slogan is " Jiali give you a five-star home ", " Jia Lishi paint , really for you ! ", " Diamond quality , professional and good paint " " lofty standard of living color," and now " Jiali only for high-end people ."
3A positioned as environmentally friendly brands : A -level environmental quality color + green + A grade A -level environmental services. Self-erected , 3A has always advocated the practice of "full green" philosophy to "A -level environmental quality green color + A + A grade -level environmental services " model built up a three-dimensional green paint brand system . By the two green leaves hold on behalf of the river and the blue sky clear ring of LOGO, " focus on environmental professional services " brand slogan , pure lifestyle advocate , put up the concept of freedom of ideas, "Let's environmental protection has become a way of life " the pursuit of blending under water and milk and bring the beauty of the people is green , the color of beauty, the beauty of charity , the pure beauty. It is this idea and concept , the pursuit of more and more fans join 3A green paint family.Sellotape
It should be said , the United States and its various brands who painted their division coordination. Although each brand's focus segments are different, it makes a single category covering narrower market , but the brand ethnic depth coverage of the entire enterprise more people , greatly enhance the company's overall revenue . The overall strength of the United States painted with disabilities to enter the Chinese coatings industry forefront.
Maydos ethnic brand strategy , the realization of the demand for wall decoration covering the full range of the population , do not leave room for the opponent , operating income in the peer leading the way , Maydos rapid development.
December 24 evening of CCTV " Oriental Horizon " column, outstanding "returnees " were painted on to the United States Zhou Jian , chairman of disabilities represented by outstanding entrepreneurial achievement conducted in-depth coverage. Reported: "returnees students who promote our innovative spirit has become an important force in the areas of innovation in China's paint industry, for many years ranked first in exports Maydos Group head Zhou Jian, 20 years ago from Australia studies . back, and other business development is different, Zhou Jian focus on engaging in technological innovation, R & D center on the present, Maydos has made 43 national invention patents, including two products into the international industry standard , 15 products become a national industry standard . "
Multiple specialization
Support the diversification of a popular saying is " do not put eggs in the same basket ." South Korea's Samsung Group , from across the solar electronic products for hybrid vehicles , rechargeable batteries, light-emitting diode technology , even span to the biopharmaceutical and medical devices. Samsung is not a whim , but after numerous tests , targeted operations "diversity" of the road.
Keynes ' investment in art "is mentioned , " People only know the eggs in different baskets , but do not know which basket with holes underneath , " find and identify which basket below the hole hard. Maydos diverse thinking also want to focus on the profitable industry for the enterprise space .
Paint industry competition constant reminder to pay attention to enhance the core business competitiveness. Maydos as experts involved in the paint industry for eighteen years , and no doubt familiar with the development of the road. Seemingly more products, brands , but from "to meet user needs and provide convenient services " perspective , it is easy to see Maydos very simple logical thinking : "It meets the needs of users and improve user satisfaction ." Reputation Maydos marketing as a marketing strategy. " Product diversification " is nothing but to satisfy user demand point , does not affect the implementation of Maydos implementation and marketing strategy.Washi tape
In 2013 , painted the United States for the realization of the national market , " town style salvation " strategy, played a very good effect. March , home building materials buy Panzhihua first meeting, the scene gains 152 orders. Henan Huixian Maydos in the " big crazy " factory direct supply meeting , signing 70 single . Yining Maydos paint shop for a roadshow image ordering activities Maydos paint Maydos wallpaper , Maydos waterproof huge benefits across the board , signing the scene about 40 single . 3.15 During the quarter, the integrity of the decoration , Maydos paint shops nationwide health crisis after another staged , Jining, Shandong , Zhejiang, Ningbo , Urumqi, Xinjiang, Hunan Yiyang , Shenyang, Changchun , etc. all over the country to see the integrity of the decoration Maydos season activities figure. In addition, Xi'an , Wuhan, Yiyang , Nanchong , Zhengzhou, Ili , Urumqi and other places also organize large-scale investment will be . 2013 , the United States painted with lacquer "Health Line · 5C New Life" opened the brand expansion of the big screen , through the terminal value of marketing, public activities, concept of health communication , etc., continue to extend the brand's width and height , not only to provide health coatings, but also create a healthy life.Masking tape
Integration of resources, channel sink, painted the United States through various brands continue to penetrate and eventually completed the layout of the national market , from the market to the national network scatter market , Maydos maximize economies of scale and brand influence. Meanwhile, in order to meet the needs of the national network of channels, Maydos also accelerated the integration perfect wall decoration products .
Maydos law to farmers for the marketing guidelines , the implementation of multiple specialized mode of operation is more confused paint companies pointed out "Money" , which is where the success of an enterprise worthy of praise .Wholesale masking tape
没有评论:
发表评论