Domestic paint market developments in the past two years , " stall ", which is obvious - paint industry downstream production and sales of uncertainty , coatings raw material costs rose sharply, irrational industrial structure evident ... these make Chinese paint market many difficulties in growing more clouded .
However, it should be noted that China coatings industry has gradually improved some major upgrade projects, particularly in industrialized countries , urbanization , and emerging areas such as coatings given promotion policies , but the Chinese economy pushed to paint a new stage.
Chinese paint market saturation level in the local area has great , but the vertical segmentation perspective, there is still a vast market segment has not been reclaimed . The data show that in our country , such as water-based coatings, powder coatings , coatings and functional coatings of art are all still in the early stages of development , the paint market segmentation and deserves to be the next groundbreaking vision paint manufacturers market a target market.
Also the inevitable trend of market segments coatings industry. Currently, there are many paint manufacturers invested heavily in research and development commenced production, and achieved good results. This is also the manufacturer of the paint recycling resource integration , limited resources often determines the pace of action paint manufacturers . In the competition is so brutal coatings market , if we can meet a part of the consumer groups and the formation of lasting competitiveness and market share is extremely difficult for .
Reclaimed paint paint manufacturers market segments , from marketing sense, that is, do not do " extensive marketing" , loss of market focused, global coatings network that services can not be satisfied to allow consumer groups , but can not compete on price formation advantage. The focus on the integration of paint manufacturers own resources , to play the advantages of geography, products, features , prices and other aspects of targeted paint production and services, you can promote paint manufacturers to further enhance their core competitiveness.
In addition, new urbanization process in China intensified , but also to the paint manufacturer's operational decisions and R & D opportunities. Undoubtedly, the new urbanization of paint to open up a new market space . In recent years , expanding domestic demand has become a major strategic goal of China's economic transition, while the new urbanization is to promote the integration of urban and rural economic development bridgehead. To this end , the state invested in the construction, energy , transportation and other industries can be described as full strength , as in 2013 the State Council promulgated the " Urbanization Development Plan 2012-2020 ," the relevant policies, but also indicates that the future of the coatings market trends and new developments in the field . Domestic paint market developments in the past two years , " stall ", which is obvious - paint industry downstream production and sales of uncertainty , coatings raw material costs rose sharply, irrational industrial structure evident ... these make Chinese paint market many difficulties in growing more clouded .
However, it should be noted that China coatings industry has gradually improved some major upgrade projects, particularly in industrialized countries , urbanization , and emerging areas such as coatings given promotion policies , but the Chinese economy pushed to paint a new stage.Sellotape
Chinese paint market saturation level in the local area has great , but the vertical segmentation perspective, there is still a vast market segment has not been reclaimed . The data show that in our country , such as water-based coatings, powder coatings , coatings and functional coatings of art are all still in the early stages of development , the paint market segmentation and deserves to be the next groundbreaking vision paint manufacturers market a target market.
Also the inevitable trend of market segments coatings industry. Currently, there are many paint manufacturers invested heavily in research and development commenced production, and achieved good results. This is also the manufacturer of the paint recycling resource integration , limited resources often determines the pace of action paint manufacturers . In the competition is so brutal coatings market , if we can meet a part of the consumer groups and the formation of lasting competitiveness and market share is extremely difficult for .
Reclaimed paint paint manufacturers market segments , from marketing sense, that is, do not do " extensive marketing" , loss of market focused, global coatings network that services can not be satisfied to allow consumer groups , but can not compete on price formation advantage. The focus on the integration of paint manufacturers own resources , to play the advantages of geography, products, features , prices and other aspects of targeted paint production and services, you can promote paint manufacturers to further enhance their core competitiveness.
In addition, new urbanization process in China intensified , but also to the paint manufacturer's operational decisions and R & D opportunities. Undoubtedly, the new urbanization of paint to open up a new market space . In recent years , expanding domestic demand has become a major strategic goal of China's economic transition, while the new urbanization is to promote the integration of urban and rural economic development bridgehead. To this end , the state invested in the construction, energy , transportation and other industries can be described as full strength , as in 2013 the State Council promulgated the " Urbanization Development Plan 2012-2020 ," the relevant policies, but also indicates that the future of the coatings market trends and new developments in the field . At this stage, Throughout the entire floor can be seen in the market , the competition floor is no longer confined to the market at competitive prices , more competitive products , on the one hand it can be seen from the floor from a single product Competition , extended to channel competition , brand competition, integration of competition.
Opened in 2014 , has experienced the early post-war low-end price , the floor gradually into the era of competition . The floor in the end what will happen in the future market ? This is an issue of concern to the industry generally .
Throughout the development of the floor can be sketched out in product-driven channel to channel to enhance the brand , brand extension of the product line , integrated product and brand capital such a path. From this we can see the path of development , from a single product competition floor , extended to channel competition , brand competition, integration of competition.
Products and channels to become the focus of competitionWashi tape
The channel competition, brand competition, competition solely rely on the integration of a price war would have no chance of winning at all. Future floor will enter a new era of competition , be differentiated from the aspect of technology , services, competition, and who has a unique new product , who mastered the technology leader in the floor , who provided good service , whoever will be fierce to win the competition .
" Market differentiation ", both matching the current popular segments , but also with a unique audience user experience, the company has only strengthened floor light and deep understanding of the environment, a deep insight into human nature , personalized custom manufactured based on this light environmental solutions , in order to form an unmatched competitive advantage. Have no one I have, I have excellent competition domineering , then the market will be shaken as this despot for this domineering pay.
The product 's core technology is always winning magicMasking tape
Technology is always winning magic business is business forever inexhaustible power of life. As the technology matures junior floor general companies have mastered the basic techniques of production floor , this time, to enhance the technological breakthrough product innovation in technology-driven companies will be exclusive performance of new technologies in the style , function, uses, results.
Service is an important guarantee of product quality
When the effectiveness of the product is no longer become a problem , the service has become the enterprise to win the weight. However , the rapid development of the floor in the back , but with no hidden service "hangover " after sales service to keep up with goods to sell , there is always a long or short warranty period , even better brand, but also there will be a variety of quality problems, then service is particularly important .Wholesale masking tape
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