Regardless of paint chiefs in the " conspiracy " What, what exchanges , just from the time point of view , how to crack a common rival Nippon acquisition Supe and Auron paint, brought competitive pressures and the risk of being acquired , or paint one reason or another topic Gangster gatherings.
2013 , the state legislature Chinese heyday income of billions , accounting for 57% of global income Tu day of December 12 Holdings Supe , December 24 announced the acquisition of Auron paint brands and channels. January 15, 2014 , the state legislature will be formally signed and Auron paint .
Bid stake , the actual holding or, acquisition of a business , acquire brands and channels worth mentioning are the ten billion club members with a capital advantage rolling opponents basic subjects .
After billions because businesses , think about leapfrog development , must take account of capital warfare .
From the merger of oppressive
This is the Chinese paint market giant , acquired Supe and Auron paint , Nippon and tall , and the gap with the national paint companies has widened , national paint companies feel the oppressive and dangerous opponent was from acquisitions .
Like Yao , originally a small giant, if then a few centimeters tall , " but also how others play with him ," Lay people sigh.
In fact , the state legislature to bring the pressure of national paint companies , 70 years ago, the face of the Marco Polo Bridge Incident, the two parties have empathy too . 2200 years ago, Han, Zhao , Wei, Chu , Yan and Qi six countries face strong Qin 's rise , have empathy too .
History always repeats itself, but the results are often different .
Warring States Period , the Qin strong and weak six countries , Su destroyed six countries of India, the vertical and the six countries of the anti- strong Qin . Vertically , the United weakly with anti- strong Qin avoid being strong Qin merger . Frustration, worry about their respective vertical and safety of the country , even more than worried about the safety of weakness ally , is the use of the state of Qin , separately.
Union loose , just to protect themselves , rather than vertical and cooperation , which ultimately caused the six countries were destroyed , strong Qin dominate the world . The war, the KMT forgo prejudice, cooperation against foreign invasion , although the eternal Vengeance Wannan Incident , the southern leaf, red bipartisan regime still does not change the mind against foreign enemies , finally got the success of the war, the founding of the New Century .
Mergers and acquisitions, is very sensitive. Enterprises often closely guarded secret , for fear of leaking secret , competitors use . But the danger was acquired , not because companies do not want to mention , the media can not bear to be touched, does not exist.
Chiba told the Chinese paint flower Chairman Huang Dachang newspaper , " Matthew intensified, is inevitable , that the process of development of the industry, no one can be avoided ."
In fact , six years ago, on Jan. 3 , the state legislature , and now also China's national paint companies, also felt the oppressive and dangerous from competitors by mergers and acquisitions.
The stronger the more united foreign enemies
January 3, 2008 , Akzo Nobel acquired ICI 's just the next day , PPG completed the acquisition of SigmaKalon . Thus , although the state legislature let rise in world ranking paint companies , but also to be aware of the sharp vertical Bangmin oppressive and dangerous from competitors is mergers and acquisitions.
Mergers and acquisitions do not want to be enemies , we must become stronger , so the state legislature secretly drawn up a " survival • Challenge Program ." Until 2013 , "Survival • Challenge " ahead of the second phase is completed , the state legislature is strong, the state legislature over billions of revenue in China , was made public.
Now , the state legislature acquisitions, national paint companies to bring pressure and the risk of being acquired , then the national paint companies ' survival • Challenge " is united with weak anti- strong?
Under In fact, few foreign brands alone is strong, and weak national brands all cases, the combined vertical , Union , hold together , combined , perhaps you want to survive the development of a national brand , one of the few choices.
Foreigners say , a Chinese man, a dragon, a group of Chinese people is a worm . But China has a fine tradition of foreign enemies , the stronger the more unity.
Foreign invasion , hostile parties can take into account national interests , combined with the political opponents of the war, of course, national paint companies can work together to resist the enemy , the key is who is going to pull the head.
"From the national sentiment , we hope that national paint brand leader , able to call and organize the development of national paint companies hold together , share and enhance their ability to resist risks ," spend thousands of colors , chairman of Guangdong Huang Dachang said.
Because 1 billion club , 2000000000 club , 3000000000 club paint companies , not only is the national leader in the paint industry, the pillar and businesses, but also shoulders the hopes and future national paint industry .
Whether the merger, alliance , or hold together for warmth , as we are to keep the common interest - national interests , and grow their own businesses.
Garbo , Chin-chen , Tai Po , Clivia , Bardez , long- Mart , these pillars of national Huilong paint , if you prefer a rallying cry , a joint initiative of cooperation enemies of Islam , the outlook is very promising .
Future paint pattern conjecture
Dongguan Bao Chunhua , general manager of the paint on the Chinese newspaper said, " just from the acquisition and the acquisition of view, is part of the brand from their own point of view of development ."Wholesale masking tape
It is understood that the state legislature prior to the acquisition Supe , Auron paint, paint companies had expressed a number of national intent to acquire , but it was a lot of business declined. Declined the state legislature intention to acquire a corporate boss Guangdong Tu said that we are not reluctant to merge , foreign investors are unwilling to be merged .
Cui Zhiyong , president of China Shandong Light Paint newspaper said , "In the paint industry chain optimization and industrial upgrading process, we will consider the powerful combination of strategic level if the right can have real strategic partner cooperation between the can effectively promote the healthy development of China's paint industry to achieve the results and happy combination of professional fields , we will carefully identify and treat the strategic opportunities for cooperation and partnership . "Masking tape
It seems that , in the acquisition of foreign brands of pressure , a lot of national paint companies will not refuse to cooperate against the enemy , as uncooperative as possible like the six countries were strong Qin separately.
Speaking cooperative manner , and which companies are more prone to the effect of the merger 1 +1 > 2 , an industry veteran to speak Chinese newspaper paint a bold conjecture hearts -
If Garbo , Chin-chen , Ashley can be horizontal integration , consisting of a conglomerate , Bardez , Clivia , Taegu can form a business group , this type of enterprise group , its overall strength , will be due to inter- enterprise the powerful combination of complementary strengths and synergies to achieve the effect of 1 +1 > 2 . If we as a basis for a vertical integration of upstream and downstream industry chain , will once again produce the effect of 1 +1 > 2 .
As for cooperation mode , both vertical and six countries to emulate , the establishment of corporate alliances , you can also follow the Akzo Nobel , the establishment of complementary advantages , the combination of the joint-stock enterprise group .Washi tape
Although it is the world trend , long period of division , but there are combined together difficulty . Who establish a core leadership ? How to bundle and the distribution of benefits ? How to achieve win-win cooperation between the parties ? How to integrate each company 's high-quality resources and play together ? Keep what brand ? How to ensure that encounter difficulties pace consistent ?
A paint industry source said Matthew , the relatively weak party , the merger may be a death wish , but do not merge necessarily die.
Acquisition of foreign brands to bring pressure may force some national paint companies considering entering early stages of a merger or acquisition .Sellotape
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