In the past 2013 , with the paint companies have announced earnings around the world , has been focused on the industrial sector PPG only a foot away from the summit of the crown away. February 2014 , Shelley J.Bausch vice president of global industrial coatings company PPG Industries Division came to Shanghai - the PPG Asia-Pacific market in the heart of the city announced a new series of industrial coatings strategic layout , which at ShelleyJ.Bausch charge only for a period of more than a pulse industry in January . Who served as executive director of Dow Corning 's global Nvzhang , not only the leadership of Dow Corning commodity chemicals business transformation projects , there is a part of its business into a network of successful experience in business .
"China is a market full of passion , I am willing to pay more to do new attempt ." Shelley J.Bausch also trying to use her unique observations, detailed spiritual perspective and to promote innovation in the industrial coatings and PPG once set sail . " China 's innovation, technology and the desire to PPG 's own market position and leading edge technology to form a wonderful combination , PPG want to have to do more things in this market, and look for more opportunities ." Shelley J.Bausch an interview with reporters in Shanghai, further pointed out that in China, PPG redefine "niche market" and " growing together with customers in China ," China will form a strategic push PPG two most important engine of development .
2013 , China 's GDP growth rate of 7 %, which is relatively PPG global growth rate of 3% is undoubtedly to PPG 's development in China has created a great space for development . But for skilled chess master channel , the larger board means that more sophisticated layout. PPG first aimed at the Chinese industrial broad market segments.
"Until last year, we have 13 in the industrial coatings market segments in the segments of medium and heavy machinery , and consumer electronics markets that we attach great importance to the business sector ." Shelley J.Bausch said. July 2013 , is located in a new PPG Tianjin plant with an annual output of 9,000 tons of heavy machinery and paint workshop production, its production of industrial coatings products and services in China region heavy machinery equipment manufacturers , and are widely used in agricultural machinery, construction machinery , mining machinery and other heavy machinery body protection. In addition , construction, automotive parts, household appliances and other PPG market will become concentrated in the industrial coatings field force areas.Wholesale masking
tape
In Shelley J.Bausch , future PPG in China need to constantly market segmentation , and to develop strategies in different market segments . "For example , in the wood coatings and building on fluorocarbon paint , PPG designed specifically for the Chinese market, a lot of products , and these products are targeted at Chinese consumers of natural marble and precious stones , but also had to face natural resources reduction and costly conflict. Additionally , PPG also focus on the booming Chinese home appliances market . " Made in China " and " Made in China" brand home appliances is rapidly and very competitive entered the international market. with the help of Chinese home appliance suppliers to improve the coating quality and more international competition , while home appliance brand , PPG also train themselves a huge segment of the market on the other hand , followed by the continuous development of China's automobile industry , PPG previously acquired Prius companies, increased the wheel coatings market to meet the demand . PPG industrial Coatings also take advantage of the entire business unit to improve and develop the automotive parts coatings market , some general coatings, such as screws, electrophoretic paint and other coatings as well as for small parts solar panels are coated paint in "niche market " layout has been their goal is the development of Shelley J.Bausch : . " in the market segment , we will continue to develop and strive to become the industrial coatings market leader. "
Speaking on the Chinese market deployment and strategies , Shelley J.Bausch considered to meet market and customer needs is most important. "We not only meet the needs of the domestic market, we also meet large global customers in China . While helping local paint customers in China , allowing them to use the higher-performance coatings . PPG has done is to take up the responsibility to lead this trend . " PPG based in China and the Asia Pacific region has been in operation for many years. Last five years , PPG Industrial Coatings will be a lot of new technology into China. Today, the Chinese market has gone to the market to compete with the global stage , in order to allow products produced in China has become more competitive , paint products used in the technical and quality requirements are increasing. And this rapidly changing pace of development embodied in the Chinese market , but also a high degree of fit of the PPG high-performance , high-quality products and technologies. We can the Chinese market , customers, and other industries to try something different , to innovate.Masking tape
Whether customers with small scale , PPG is to start the whole market demand. Seize the customer's needs is to become a major PPG measure of market strategy . In an interview with Shelley J.Bausch OurGame coating Network reporters, said: "In China, many small and medium sized customers in the near future may grow as the market leader , is more likely to expand in other countries, therefore , we attach great importance to these . customer needs and market and hope from the initial stages of their products on the use of advanced coating technology, we hope to help SMEs beginning with other companies on different , more competitive . " Meanwhile , PPG will market vision into China 's central and western regions as well as some of the great potential of the second and third tier cities. These higher than China 's average GDP growth rate of the region and the city they represent the company in the development of the tremendous force , but also the birth of a number of innovative SMEs and competitiveness . In PPG seems to require not only serve international and Chinese domestic large enterprises, while helping the growth potential of SMEs are becoming increasingly important .Washi tape
Industrial coatings have many different areas of refinement , PPG Industrial Coatings status and market position in the different fields is not the same . "The ultimate goal is to PPG in all areas, in a leading position , to make the world 's leading coatings supplier ." Shelley J.Bausch also told reporters reveal another major program : "At present , PPG has many environmentally friendly products market sales pipeline and pipeline -based PPG is doing strategic market segments investigation , and has developed some of the areas of customer groups. pipe market could become the first 14 segments included in our market strategy development plan . " Shelley J.Bausch think PPG plant in Zhangjiagang provides high-performance resin , also means PPG coatings in the industrial sector 's competitiveness will be more prominent. In order to better serve the needs of a full range of markets , PPG has also been concerned about the acquisition opportunities. According to Shelley J.Bausch represent objects acquired include China , Europe, South America and other countries some potential.Sellotape
没有评论:
发表评论