Survive paint companies handed out to consumers integrity cards

Mozi said, "Words are unbelievers , the line to no avail ," meaning that no honest person to speak , to do business there will be results. Dresser said, " Integrity is the lifeblood of life, is the foundation of all values ​​." So, as a business , integrity is the lifeblood of business, it is the foundation of enterprise development. People's business sense , there is a saying , " people would rather buy a thousand times , do not want thousands of people to buy a" visible , honesty is the pulse of life to maintain sustainable development of enterprises .Wholesale masking tape


Our country is the largest producer of paints , coatings , large and small companies and brands abound, modern paint is gradually becoming a class versatility of engineering materials , the chemical industry is an important industry . Paint in the name of traditional Chinese painting called because it has a strong odor and it contains harmful substances, but as a home improvement necessities of life, once listed on the outside of the home improvement consumer necessities , so consumers buy very cautious, often question the attitude of the product . So deal with such market conditions, the paint companies handed out to consumers how "good faith card " mean ? Here are a few points Xiaobian summary .

Honesty cards

Paint companies to promote their products , often with exaggerated trumpeted green, green slogans , and even shouted to skin contact , edible and other promotional gimmicks , this is not just mislead and harm consumers , but also the credibility of enterprises and consumers trust and buy Yuzuo equivalent exchange , when the credibility of the exchange and exhausted, companies give in exchange for consumers ? thus, the paint companies should take the road close to the people of propaganda , with user-friendly way to promote the product for consumers to accept promotional information , for consumers to accept the company's products , allow consumers to carry out promotional activities entities come into contact with real products, more intuitive cognition product attributes and value. Reasonable recommendations based on specific spending budget and painting needs of consumers, from beginning to end have the patience to explain to consumers the product attributes and value in use, do not blindly recommend to get petty expensive paint products , and do not recommend for promotion slow-moving and low-quality paint products. Such an approach can only increase the pace of business lost market. From start to finish so that consumers fully understand the cost of the desired product , consumers do intimate " shopping guide consigliere " , so that consumers spend a reasonable price to buy cost-effective products .

Perfect after-sale

In the growing homogenization of the product today, the public service has become an important way manufacturers and merchants compete for the minds of consumers , and good service is the next best pre-sales promotion, is to enhance customer satisfaction and loyalty the main way is an important way to establish a corporate reputation and corporate image spread .Masking tape


"Out of all the consequences of the door ", so paint companies can survive long in the industry , but also the value of what exists in such fierce market ? Coatings market is highly competitive today, along with changes in consumer rights awareness and consumer attitudes consumers in the purchase of paint products, not only the product itself noted , the quality and performance under similar circumstances similar products , pay more attention to product service. Therefore, paint companies to provide cheap, green and healthy and environmentally friendly products while providing improved service to consumers , the enterprise market is a new focus of competition in the paint .Washi tape


Objectively speaking, the quality of service is a product brand of the economy, the service often better than no-name brand-name products . The price is generally higher than no-name brand-name products , one is based on product cost and quality , but also because of brand-name sales strategy has taken into account the service cost.

Good after-sales help business take off paint , paint companies integrity rules of survival in a competitive market , consumers need is the Introduction of " honesty card " rather than ornate advertising slogan.Sellotape