The market is becoming saturated or refrigerator industry in 2014 achieved reshuffle

: 2014 appliance market competition has started early , comprehensive exit policy , consumer overdraft in advance , the demographic dividend fade under the growth pattern and a series of factors , Chinese home appliance industry in turn "Where" a " new production line to expand production capacity ? " the trend, being the market has become saturated refrigerator industry staged.Sellotape


Since the end of Meiling refrigerator Athena brand of high-end high-capacity production line officially put into operation at the end of this year , Hisense Kelon refrigerator production line is located in Qingdao, is also expected to be completed and commissioned . This is not all the energy the refrigerator business expansion . Second and third tier companies Hefei Sanyo refrigerator , Homa , Hefei crystal Philip has started construction this year, large-capacity high-end refrigerator production line .

Previously, Hefei Sanyo announced that " through the Whirlpool ( China ) private placement fund-raising 1.986 billion yuan , annual output of 400 million units for the energy-saving high-end refrigerators expansion , marketing, system construction and supplement working capital and other projects ." Recently, the announcement said Omar refrigerator proposed additional financing 700 million yuan for two million units of energy saving large capacity refrigerator production line construction .

Placed in front of all enterprises question is, on the one hand is the future of the refrigerator market slowdown, falling demand , the overall capacity of saturation , while it is one of many companies have "expansion increase ," 2014 China's refrigerator market can really digest so multiple additional capacity it? upgrade wave has been opened in a new round of high-end refrigerators are shuffling in the new year will accelerate the refrigerator industry ?

Deputy General Manager Peng Yu Yee research firm said, " This shows that there are still opportunities for the refrigerator market competition from the perspective of industrial development, the refrigerator for at least a little more than the opportunity to air conditioning and more importantly , the refrigerator market in the future and would not have been dropped . "

Relative to the current Midea, Haier, Gree air-conditioning and other 6 enterprises accounted for nearly 80% market share, Hisense , TCL, Skyworth , Changhong, Konka five companies put the absolute control of the TV market share , the reporter learned that, in the domestic refrigerator on the market , Haier , Midea, Meiling , Hisense Kelon four companies accounted for less than 60% of the market , leaving the development of second and third tier market enterprises bigger space still exists. The future, there will be 1-2 at home does not rule out a national refrigerator brands.Washi tape


Prior to the State through the "home appliances to the countryside" and the tender "Energy Huimin " tender is not difficult to see that the former is a total of 76 companies bid refrigerator , refrigerator brands winning number is to break 200 . The latter also appeared in 60 companies bid refrigerator . Both the number of enterprises or the number of brands have described the current refrigerator market competition threshold to be further improved.

Currently, in addition to the refrigerator market leader in the pattern of the "Four Golden Flowers " component , but also filled with Xiling , cherry , Shenhua , the new HP hopes , the Yellow River , the Three Gorges , three gold , seven , Bai pine, cherry and Toyo -Japan China and South Korea , Italy , China today, the S & P is not well known , a large number of small brands , are the means of a few years ago , " home appliances to the countryside" policy appeared , and has been surviving on a four or five -level rural market. However , as the market and consumer demand in rural areas is overdrawn Haier , Midea, Hisense Kelon and other companies began to upgrade the wave of high-end products from the city quickly into rural markets, many of which will have a small refrigerator existing brands to form a " survival pressure" .Masking tape


" The total capacity of the refrigerator saturation , saturation does not represent an effective capacity , referring to the law of development in other areas of home appliance industry is not difficult to see that the refrigerator industry in the future will face a new round of reshuffle depth , its outstanding performance is the large number of small -name invalid enterprise 's production capacity will exit with policies to reduce demand to be cleaned out, can yield the same medium-sized enterprises will be further released, the market share will be a new upgrade . " Dean Orville Consulting Institute Yanbin that , 2014 refrigerator industry reshuffle will be the tipping point , the most prominent is the " four Golden Flower" will launch a new round of reshuffle signals.

And other company insiders from Hisense Kelon , Meiling , the United States also pointed out that "With the development of the whole industry into maturity , market competition return to the era of product and technology as the main user experience , especially electricity supplier channels , intelligent products technology , which will further enhance the industry 's barriers to entry , a number of research and innovation not only assembly manufacturing enterprise is bound to be eliminated . "Wholesale masking tape