Who painted decoration on the pageant, from the bottom to the surface are assured

2013 has been in the past , the United States repeatedly painted with lacquer Herald : engineering business growth of 60% , an increase of approximately 20 percent decoration paint , furniture lacquer growth of over 10 %, maintaining a rapid growth in the past few years . In addition, the outside world is also granted Maydos great recognition and encouragement China Marketing Festival "Best Marketing Innovation Award" and other major awards .

China paints an exclusive interview with this newspaper , vice president of marketing Rende Zhong Shi Mei Tu , Tu disabilities aims to explore the beauty industry is uncertain at the situation, how do bucked the trend and expanding market ? Furthermore , the coatings industry in the current electricity supplier heat, bold paint companies to enter the rural market competition, Maydos what exactly will the planning and layout ? chief invited the reporter to share with many paint Maydos innovative marketing model launched " decorated one wall protection of experts " successful practices , expectations and discuss your China coatings industry sustainability issues .



Vice president of marketing Rende Zhong Shi Mei Tu

There is always the chance favors the prepared person

China Coating newspaper : It is understood that in the last 2013 , a substantial increase Maydos paint an engineering . The bigger, the United States and other large real estate developers have launched an in-depth cooperation , what factors do you think will encourage developers to have an olive branch extended to the United States who painted ? In the enterprise development process, do you think the core competitiveness of enterprises , what is ?

Rende Zhong : In recent years , the United States painted with disabilities in the field of architectural coatings devoted a lot of effort. In my opinion, developers have the olive branch toward Maydos There are four main reasons :

First, the engineering product structure, performance and application expertise is greatly improved and optimized . Compared to other brands, painted the United States in terms of professional products , has its unique advantages. For example Maydos elastic exterior paint, currently in the country , no business can cost advantage over us in terms . The acid rain is self-cleaning exterior wall of this product , painted the United States have their own patents. In addition , the United States is focused on supporting the construction of Tu disabilities product system , such as lacquer painted the United States , the rock chip paint, texture coating , fluorocarbon have been rapid specialization , which is also a large area for the subsequent marketing of the foundation , We can say that planning Maydos has certain forward-looking . Product easy to use and the price advantage, which is why the first aspect .

Secondly , greater efforts to carry out the service team building . Maydos specifically for real estate class customer service team. Customer organization dedicated to real estate project team to provide timely and thoughtful service in settlement construction products supporting information and application services , so that they do not have to worry about, this is precisely the point of the project is a great market demand , customer satisfaction is our the purpose of this commitment we want to do our best .

Third, throughout the country, developed smooth and timely logistics and distribution services. As we all know , are more dispersed distribution projects , many real estate developers of the project are in the wilderness . Maydos Hengda such projects , projects in Beijing , these projects to start construction at the beginning , when not even a decent way , we can open yourself to go for construction. Thanks Maydos established a comprehensive distribution service system , whether it is close to customers in the surrounding area is still far away in the border region of Xinjiang Yili and other customers, painted the United States is able to provide engineering and distribution logistics services.

Fourth , increase the investment in construction services and construction . In terms of construction services, has started to build Maydos department . In the paint industry , products and construction is both unity of opposites : the time when the product is not ready to find paint problem when painting out of the question to find products. To avoid trouble , many real estate companies directly to find the strength , guaranteed business, the products and construction are handed over to them , once a problem as long as they can find . Like the United States, the Sunshine City has been the product of these projects and construction are contracted Maydos done, this can also be seen as a competitive advantage painted the United States , the U.S. coated with disabilities are willing to spend more time , more costs in the field of engineering coatings do more in-depth study and exploration, which is Hengda other companies who are willing to cooperate and beauty painted the most important reason . In addition , reassuring that the United States who painted three years after the study period , Hengda Group to produce a perfect answer : Hengda in 2014 the United States who painted as an important strategic supplier , without bidding, the United States who painted directly on cooperation with Evergrande . Hengda product quality to meet the stringent requirements, from this point of view , the product quality Maydos is guaranteed , it is foreseeable in the future engineering business Maydos will be rapid development.

The rapid development of electronic business , sales increased by more than 400%

China Coating News: e-commerce has become the next big environmental marketing trends Maydos currently how the future of e-commerce results achieved in the future, in this aspect of e-commerce , Maydos What plans and objectives , whether in detail ? tell us about ?

Rende Zhong : from nearly two years of double- eleven turnover of view , e-commerce has shown a trend of blowout development. Compared with 2012 , 2013 Maydos With leaps and bounds in the field of electronic commerce , with sales growth of more than 400% , the main business area of e-commerce B2C currently focused on areas such as Lynx Maydos official flagship store single-store sales ranking industry has entered the top ten .

2014 , painted the United States will increase its investment in e-commerce and construction, and has set up e-commerce group level . Including budgeting, staffing , and business websites are planning will increase , especially in the budget in 2014 will be three times the investment in 2013 . Maydos believe that e-commerce as a new consumption patterns, great space for future development .

Rural market development strategies suited to local conditions

China Coating News: 2013 , good news for the country to vigorously promote the construction of urbanization , many people think that the paint industry is the main market town of the future development direction of the paint business , we painted sergeant in the United States have seen the online towns products company set up a special area this shows Maydos this market very seriously . So, tell us next chief , who painted the current U.S. market in the township 's achievements ? You have much confidence in the rural market ? Future , there will be nothing specific strategic plans and objectives ?

Rende Zhong : Product is only a single channel township , now painted the United States dedicated to the rural market products - home Camry series , has billions of dollars in sales . Been able to get billions of dollars in sales , thanks to the original Maydos formulated development strategies to local conditions : First, the United States who painted specifically for the rural market strategy and staffing , and market positioning is very accurate. Focus only on the county level below the market selling this product , you can say it has become a brand and influence the brand symbol . Specifically, the United States who painted towns products in product pricing, product packaging design and other aspects different from other products. As you can see, home Camry packaging with a representative of festive red , company spokesperson Jiang Wenli, a red cheongsam ...... a series of endorsements for the rural market strategy to cater to the special characteristics and needs of the rural consumer market, the brand symbol also very obvious.

The future, for the rural market , the United States painted with disabilities in the future to do two things . The first is to increase efforts to develop stores , and stores should do better , more standardized, more professional and considerate services to towns and rural consumers town below . By the end of 2013, the rural outlets painted the United States already has several thousand , and in 2014 , painted the United States will continue to develop around the store to do a lot of work . The second is to accelerate the monopoly of the counter . Previously painted the United States have a lot of products are sold at the counter product clutter. Maydos the future direction of development toward monopoly , to create an integrated store. In other words , it is to build a protective wall decor can provide full solutions to solve stores . In rural areas, to provide professional materials and building materials manufacturer or the store is very small, then painted the United States will finish the job. Maydos can start doing from the water, and to get involved paint , wallpaper, wall hangings and other areas , reducing the burden on consumers , so that they become more beautiful living room , which is the power of the United States painted with disabilities .



Who painted decoration on the pageant , from the bottom to the surface are assured

Doing fine products, good service

China Coating newspaper : Maydos product coverage is very broad, including engineering paint, home decoration paint, waterproof coating , etc. , is a "multi -legged " walking business. Some people say , do specifically to do the fine characteristics, in order to gain more say in the highly competitive market, do you think these things , right?

Rende Zhong : In fact, do not do fine professionals and opposition . Maydos development direction is: do fine products, good service . In the future, the U.S. will gradually Tu disabilities service as a top priority of our work. To the current stage of development of the industry , the product is not hard to do , but to do the service of the country's consumers , then , the difficulty is very high. Some brands may be putting the focus on products such as Galanz microwave oven is definitely putting the focus on this product , and painted the United States may be the focus of future development on the wall to provide consumers with protection services , this way, the United States products coated with disabilities will become a tool for its services , previously painted the United States is doing the paint , and painted the United States has now widened to do the whole wall protection solutions .

Who painted decoration on the pageant , from the bottom to the surface are assured

China Coating newspaper : Maydos create decorative wall protecting the full integration solutions to address the specific circumstances what ?

Rende Zhong : Maydos wall decoration integrated solutions to protect consumers and manufacturers can once and for all . Take the North and South are common waterproof material , because in the past the state bedroom decoration , protection aspects of interior and exterior decoration is not so strict, leaking inside the consumer's home , walls moldy common. Maydos integration specialists want to do that is this: who painted decoration on the pageant , from the bottom to the surface are assured. Select Maydos , painted the United States can give you an insurance policy , you are 30 years of watertight walls , the walls need to renovate your home in the future , re- brush color , etc., base of the wall are not bad , very convenient, consumers are very peace of mind.

Maydos establish a protection system from the bottom to the surface , such as water, moisture, plugging products . Maydos first done very timely in place to protect the underside of the product category . If the bathroom , kitchen, wash basin and other local treatment is not fine, easy to breed mold caused by moisture that will eventually affect the health of their families . Moreover , over the past few years must renovated , there are security risks in the process . This is a bad deal with the consequences of moisture drainage , which is the underlying protection work. So Maydos developed many types of products , such as ceramic joints treasure, it can be as hard as tile itself , but also has the same tile finish, good care , high hardness , weather resistance . We can say that the product did Maydos finer it.

Another is to deal with moisture , such as the walls of moisture, solid walls , floor solid , moisture paint , these products are mainly closed vapor , while reducing bacteria. For example, before laying wood flooring , consumers can first brush a layer of solid ground beneath a closed ground moisture and prolong the service life of wood flooring can also provide a healthier indoor environment . Maydos has been advocating is a healthy home , painted the United States is the real depth research direction towards healthy home products and ancillary products.

In addition the system is latex paint , painted the United States attaches great importance to realize the function of consumer beautify the living room . 2014 , painted the United States will re-launch the "beauty painted beauty " project. The project can be designed into a variety of paint colors styles , such as classical European style , simple Chinese, North American style of different styles and colors , consumers can select the appropriate style on it. Maydos of paint , wallpaper, wall painting, wall covering can be designed according to the individual needs of consumers. Consumers only need to raise the style needs, we can design the appropriate style for consumers.



Maydos hot investment for the 2014 National

Hands-on counseling, the support team dealers

China Coating reported : As we all know , the United States attaches great importance to nurturing Tu disabilities and maintenance of the dealer ranks . Will the chief , how Maydos efforts to support the dealer ?

Rende Zhong : Maydos gave the dealer a lot of support, specifically includes the following aspects :

First, the hands-on coaching dealers. Give dealers the necessary guidance in store management and marketing model, profit model and so on. Maydos in Changsha, Chengdu each dealer training base, which is the company's dealers learned that the norms of corporate operations and marketing model window . Companies driven distributors, dealers driven storefront storefront driven professionals , this is the United States who painted the model that gets constantly consolidated and deepened.

Second, subsidies dealers. For example, a hardware store renovation subsidies, input subsidies aspects . In addition , words such as " Mei Tu beauty " part of the project palette , painting projects and other aspects of subsidies, are the company 's hardware subsidies , Maydos sparing no effort to support the dealer .

Third , support for distributors to build teams. Dealers can build teams to Maydos training base training and subsidies dealer a fee. In fact, the most troublesome problem is that the dealer labor costs are too high , people do not know how to hire personnel . Company to help dealers staff training , after training wage increases based on their circumstances, the measure of dealers is very helpful .Sellotape


Fourth, support channel terminal building . Dealers terminal and promotional activities , the company also assist them to carry out related activities , and even some activities dealers bear the cost .

Specialized channels quickly

China Coating News: How do you see China's economic situation and real estate present circumstances , what is the next step Maydos action ?

Rende Zhong : With the progress of the times, the pursuit of future consumers wall decoration effect , you need to dress up the space . Future Maydos will have the following actions:

First, the channel quickly specialization. This is the core mission of the United States who painted faces. Maydos home improvement paint , construction paint, furniture paint these three channels have a certain market share in the future , but also with 2-3 years of specialization quickly these three channels .

Second, professional people to create a professional team. Maydos will strengthen the channels of dealer groups and group training and coaching agents , dealers teams quickly specialization Maydos improve the competitiveness of the market in the future .Washi tape


Third, focus on customer needs and create value for customers. Maydos concern is that customers get from us what . There storefront dealer profit earnings as the company will continue in-depth subject and do it well , I hope all those engaged Maydos Maydos business people are able to achieve win-win development process in the United States who painted . In layman's terms is that we all have to make money , this is the United States who painted the next few years three major tasks.

Tu enterprises should advance with the times

China Coating News: Under the current competitive market conditions , do you think the Chinese paint market what do you think China 's coatings business is most lacking ? ?

Rende Zhong : In my personal view, I appreciate the state legislature , Dulux , because they are doing more in-depth , has the potential to do. Many domestic enterprises still remain in desperate doing basically the product , sell the product stage. Future , the paint industry has undergone major changes in the channel , so consumption . Paint companies should advance with the times , keep up with the times the pace of development . And this has nothing to do with the size of the enterprise . The relatively small size of the enterprise can be made small and beautiful business. Large companies can go deeper towards the development of such product depth, depth of services , innovative marketing model to do more exploration in these areas .Masking tape


Interview Postscript:

Interview with chief of the program began in early September 2013 , after the e-mail solicitation , after many phone calls and appointments by the end of 2013 and finally completed the interview. Interviews in a relaxed atmosphere, and known for many years as a friend , as there is no shelf chief approachable people left a deep impression , for every problem we mentioned , chief detailed answers patiently , eloquent.

Opportunities will always be those who are prepared ! Building large enough to serve the team, to the development and application of small porcelain seam treasure, plugging Ling and other small products Maydos seize every opportunity to show themselves in the rapidly growing , promise service in the end . In addition, the proposed " protective wall decoration integration experts" , also shows Maydos times, the right to seek innovative development ideas change .Wholesale masking tape