2014年3月24日星期一

Exterior paint market, how to find the path of development in imbalances?

Exterior paint , stand outside the building is used for brushing the wall paint. In recent years, accelerate the pace of national economic construction , exterior paint domestic market has undergone tremendous changes. Exterior paint in architectural , construction, security and other aspects of the unique advantages , it gradually in the competitive wall decoration materials market accounted for a place .
However , it should be noted that our building's exterior decoration market has long been in tiles, mosaics , wall or clay -based, using paint as building facades , both from conventional builders technical and economic considerations , have not achieve a universal market share . And developed countries, up to 80 % of the building's exterior paint using the area as compared to the use of domestic building exterior decorative paint seriously below normal.Wholesale masking tape


Foreign coatings industry data show that the proportion of U.S. production in the exterior paint coating production up to 52 %, Germany 55 %, Japan 40% , shows that the exterior paint has become a very high proportion of consumption in developed countries coating species . After the popularity of exterior paint and our reason has not been open situation , some analysts believe that is due to the uneven quality of domestic exterior paint , poor results, such as the global network learned some paint coating exterior paint buildings less than 3-5 years appears faded , peeling , chalking and other quality problems , seriously affecting the architectural effect. Meanwhile, the vicious competition in the market also continue to impede the orderly exterior paint toward the development of formal , such as paint companies by ALTs way that low-quality paint to enter the market , the lack of development on an already dynamic market into a more awkward exterior paint situation.

In addition to lack of quality exterior paint market disruption caused by the promotion , consumer attitudes have not been transformed is also an important reason to roll out a wide range of exterior paint is difficult , it is understood that many consumers believe that compared to the external wall tiles, glass curtain wall and other decorative materials, exterior paint seem " inadequate grades ." The builders also had to tend to cater to the user's consumption concept , refused to use exterior paint . It can be said that different people on the wall decoration material and psychological drawbacks of lack of understanding of the aesthetic aspects , so that the domestic market is always in the exterior paint slower pace .Masking tape


Data show that the current global exterior paint annual rate of 7 %, far higher than the industry average growth rate of 5% of the paint 's . From the analysis of the regional building facades , Europe, the United States and other developed areas are still mainly based on the use exterior paint , there is of course the safety , economic and environmental concepts into one public consumption , but more important is outside these areas quality wall paint can be guaranteed , the advantages persistence, security, and price make exterior paint stand out .

At present , the domestic Beijing , Shanghai , Shenzhen and other large cities exterior paint is gradually expanding use of the area , some of the provincial government also issued approvals for limited use as an exterior paint decorative building materials to ensure the safety and environmental balance and , as in 2009 , Shaanxi Province Development and Reform Commission made ​​it clear instructions : government investment projects must use exterior house paint , to promote resource -saving and environment -friendly society established . Shaanxi Provincial Development and Reform Commission in accordance with the notification of approval , " all provincial levels of government investment projects , except with the approval of the consent of the exhibition , museum , art , sports, art and museum and so have some special requirements for public buildings , but are not allowed to use the stone, glass curtain wall , APCP wall decoration and other decorative materials , full use of exterior paint decoration . "Washi tape


Despite the development of domestic imbalances exterior paint has not been improved, but it can be expected , exterior paint , low energy consumption , low pollution , good performance , security , etc. corresponding support the prevailing winds and global environmental trends and policies , the China will become the driving force of the future development of exterior paint market .Sellotape

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