First, the culture channel training market
First, three , four market itself is very limited market capacity , is not suitable for many paint dealers coexist. If overvalued market capacity, an additional number of dealers blind , perhaps an increase in dealers Initially, the market can really take the amount increased a little , but after rising to a higher value , perhaps the sales curve will go flat or downward trend line to walk, which was contrary to the original intention of the creation of the dealer , and the most terrible was spreading malicious competition is likely to trend can not be controlled. This is also the paint companies ' training market " viewpoint opposite.
Second, the channel construction at every stepMasking tape
On the expansion of three, four market problems, paint companies are also in line with every step of the strategy, in accordance with the existing model of channel management . This has the advantage of big brand companies to develop a very comprehensive macro strategy can keep one coherent secondary market with three, four market channel strategy , more large enterprises grand strategy . However, for three or four markets , any brand , whether it is a brand awareness of how the secondary market for this market are the same stranger . So, to enter into a new market , the new brand is good , big brands worth mentioning, from the awareness of the market , they are basically on the same starting line .
Third, according to market characteristics dig
The face of a highly competitive and increasingly saturated secondary cities paint products market , the vast depth of three or four markets is really the only way for future development, however , compared to a fierce competition in the secondary market , three , four input and output ratio level market will undoubtedly require careful consideration. Moreover , the domestic market of the regional development imbalances is very prominent, spending habits , customs and even brands tend to vary , which have exacerbated the risk of vendor investment : simply copy one or two successful field experience , will inevitably lead to policy the pointless . Paint companies to develop differentiated products and marketing strategies according to the characteristics of the regional market, but also need to put more effort and resources , but also to dare to take sufficient " tuition " and eventually be able to everywhere in the regional market , to make contributions .
Fourth, develop core agents
Agents from the distributor to the core using the channel distribution system, and strict set the number of agents at all levels , the number of core agents should be strictly limited . By the number of control , with emphasis on cultivating core channel partner distribution capabilities and solutions capabilities and achieve agents maximize profits.
For now, the coating agent sales channel model still mainly plays vital role in the future of the agents of the paint business development , most of the paint products mainly through reseller channel to digest , shipped directly from the manufacturer to the retail only a small part of the terminal. The face of the worsening situation in the industry environment, and therefore all paint companies are stepping up action " close " dealers, the only way to remain invincible in the fierce competition.
Paint companies compete Countermeasures
Government efforts to market regulation diminished, soaring raw material and labor costs , paint companies to gain market share for product packaging upgrades , marketing plans and marketing innovation , seen fierce competition staged coatings industry is still busy .
Development of all things have followed its own internal rules, when developed to a certain stage , will have to go back to the original tracks . But this is not a separate cycle, but in the changing situation and the development of regression , paint companies should also be true. Paint industry competition intensified, homogeneous competition has become intense , moment, paint companies need to think about is how to get your products into the consumer choice.Sellotape
Intense competition in the industry caused by the paint companies continue to sell cigarettes war paint companies in order to obtain greater market profits , tend to focus on marketing this link, even at the concept of marketing to drive sales . "Low-carbon green" , "green " has become the all- coating products for sale on the market, however, the "green" presence behind the product quality assurance, whether the technology behind the concept of marketing support , all of this, not only to the interests of consumers , also related to the healthy development of the long-term development of enterprises paint and coatings industry.
On the one hand , the market economy has a regulatory role , the paint industry after some restructuring , will not meet the market development of an enterprise development should be built on quality products and services to improve and progress. To the concept of marketing to drive sales performance, short-sighted behavior is tantamount to reclaim the land , the initial concept of marketing may be able to bring to enhance the profits of the enterprise , but the long-term perspective , the concept of marketing is bound to out of the market . On the one hand , there must be a balance minds of consumers , which is both a measure of the scale product meets standards of consumer demand , is also a ruler to measure the enterprise . The concept of marketing as a bargaining chip in the paint business survival , the pursuit of profit are standing on the edge , not knowing the critical point has been on the verge of death . From the long-term development perspective, grasping the survival of chips is undoubtedly harm than good .
Regression core competitiveness of products
Throughout the development of the coatings industry , because the industry is characterized by low barriers to entry , the size and strength paint companies uneven pattern of the industry reshuffle is inevitable , so the weak competitiveness of the paint companies eliminated competitive edge of enterprises champion, the end result is a pyramid structure is more prominent. For the bottom of the pyramid businesses, enhance their strengths, to survive chips is very urgent.
Part of the paint companies will hype as an effective way to enhance brand value . In a way, in a relatively closed market environment, this mode is very beneficial , especially on price speculation , is commonly used in coatings business marketing methods . However, this also led to the coatings industry price war , and ultimately makes the product homogeneity . When the market is gradually maturing, return to reason , when relying on speculation the company has only two outcomes : either transformation or death.
When purchasing power led to the rigid demand , the product is undoubtedly an important factor in attracting consumers to choose a brand or a company's choice , return the product , its influence will be far-reaching. As the battle intensified substantive paint products , flashy slogan concept can eventually withdraw from marketing arena. Therefore , paint chips business survival should return to the product's core competitiveness.
Concerned about consumer demand consumer group
How to paint companies to return to the core competitiveness of the products ? Do not prevent shift our attention to consumers. Recently, formaldehyde caused by the excessive decoration of news events repeatedly touched the nerves of consumers , consumers focus on green decoration materials to improve the performance to unprecedented heights . Resultant inspiration is concerned about consumer demand consumer groups , is an important basis to enhance the core competitiveness of products .Washi tape
Different consumer groups have different consumer demand, paint companies to pay attention to consumer demand , the market must be broken down . Different regions , age, income needs of different consumer groups , and even different cities and rural areas, first-tier cities and third-tier cities , North and South geographical climate caused consumer demand also vary , these should be the focus of attention in the paint companies . Coatings business segments based on consumer needs of different consumer groups , increase R & D on this basis , to achieve the perfect combination of products and features , is the increase in coating the core competitiveness of enterprise products benevolent.
In summary , some paint companies for marketing , it tends to forget the essence of marketing is nothing more than the demand , supporting the needs of the most fundamental is the product . Many paint companies are often overkill in marketing , publicity and promotion in its concept , gimmick , eventually arrived, but the product is the scale to meet consumer demand . Only when the coating acts firmly grasp the corporate brand of consumer demand does not relax only when the gorgeous brand communications , marketing planning, public relations and other aspects of unity under the banner of the value of the brand and the product itself , is it possible to paint companies brutal .Wholesale masking tape
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