Sustainable development refers both to meet the needs of contemporary people , they can not deprive future generations to meet their needs for capacity development , including sustainable economic , social and ecological aspects . Specific to the enterprise, sustainable development means that enterprises in the pursuit of their own development process, not only to consider the current economic interests , but also to consider how to maintain business continuity and improve profitability , and how to ensure that enterprises can fairly enduring over a long period of time. Therefore, the implementation of sustainable development strategies have universal significance , as the main body of the micro-economic sustainable development of the enterprise can not shirk responsibility.
In fact, in the coatings industry , Akzo Nobel , PPG, Henkel , and other international chemical giant BASF has long been the " corporate sustainability " into the strategic development of enterprises, and through the implementation of " sustainable development" strategy to achieve a healthy and fast development.
As the world 's leading paints and coatings business , as well as a major producer of specialty chemicals - Chief Procurement Officer of Akzo Nobel Huo Tong Chi recently said Akzo Nobel new sustainable development strategy to "Planet Possible" as the core, to enter into a clear strategic objectives, namely to 2020 , 25-30 % of production to reduce carbon emissions per ton of product produced ( compared with 2012 data ) . At the same time , the company also committed to the sustainable development of the product has the advantages of development programs , and to account for 20 percent of sales by 2020 .Wholesale masking tape
PPG released in May 2013 corporate sustainability report, 2020 , PPG30% of sales will come from sustainable products ; Germany's Henkel in the development of a sustainable development strategy in 2011 , said in 2030 , Henkel high will create three times the value of the current through the sustainable development strategy. Thus, the strategy of sustainable development of enterprises has become a large paint to maintain healthy and sustainable development of corporate giants important guiding ideology and necessary way .
In addition, the " Chinese coatings industry," second five "plan" also pointed out the direction of development of the coatings industry : First, clean production , the second is the circular economy , the third is environmentally friendly , energy saving fourth . The four development directions indicated in the coatings industry planning the ultimate goal is to achieve sustainable socio-economic development .Masking tape
However, the " paper" will make people blind . Faced with the current mixed, mixed status of development of the industry , the author had to issue an "ideal is full, the reality is very skinny ," sighs . I join the six months since , fraud , fake goods , near the famous events such dizzying, and newspaper dedicated "market regulation " news section has never lacked for such news . Whether selling fake or false concept of speculation , without exception, these practices are considered the lack of a long-term approach is ideologically rejected the corporate sustainability practices.Washi tape
Accordingly , wheat from the chaff is particularly important. Paint companies should actively absorb advanced foreign giants guiding ideology , enhance the concept of sustainable development , the sense of responsibility , a sense of crisis and urgency to achieve sound and rapid development of enterprise unified transition to action up the transformation of economic growth mode , improve product quality , ultimately achieve sustainable economic and social development .Sellotape
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