Wallpaper applauded not selling market share lost to paint

In many ways , wallpaper and paint comparison has obvious advantages . However, the market situation, wallpaper occupy only about 8 percent of the wall decoration market , far below the paint . What is the reason for not selling wallpaper applaud it ?Wholesale masking tape

Ten times the number of foreign domestic spreads

Came a new real estate is in a renovated peak randomly visited a number of owners of new homes being renovated , most owners have chosen to paint the main wall decorations , just choose wallpaper TV wall decorations and other local places . Sung in explaining why choose when told to do so , choose to paint , mainly from the cost to consider. Sung to forget T account , 100 square meters of the house , you need to decorate the wall area in about 260 square meters , while the mid-range of the domestic market to be about $ 400 a roll of wallpaper , so doing , choose wallpaper , it would cost 2 -3 million ; choose latex paint, latex paint that the use of high-end , the entire cost it thousands of dollars .

In order to understand the wallpaper market price , the number of home stores visited Chengdu and Tai Shing Road wallpaper market . A large number of brands , price roll from tens to a thousand dollars , many imported brands prices even reached 2000-3000 yuan / roll . But the survey found that e-commerce sites on the Amazon Germany , Germany Mary Fort , Yishi wallpaper and other world-renowned brands , mostly priced at 20 euro / rolls around , only RMB 100 yuan / roll , even with overseas shipping and labor fees, far below the market price of Chengdu . Why are these brands into China 's domestic market , the price doubled 10 times or more ?

High prices forced businesses innocence

Dished face "wallpaper profiteering " problem, Liu repeatedly operating wallpaper for years , " innocence ." Liu told , is currently in court in Chengdu , wallpaper is also a small public consumption , the average consumer just choose wallpaper as decoration embellishment, rarely use a large area , it is difficult to go up sales . Considerations of business strategy , sales of low-end inexpensive wallpaper just to pull more popular ; while monthly rent, labor and other costs of several million , only added to the sales of these imported wallpaper , plus there are many aspects of imported wallpaper from abroad came after sales channels , agents at all levels layers increases , prices will go up.

As the price of high-end wall high above , the purchase of consumer groups is limited, even in such a spread support, many businesses still operating in a difficult state. A store just a wallpaper merchant told dismantling monthly operating costs necessary to 5-6 million in general a single sale was over 1000 dollars, are often not opened a few days , even if all the profits , so sales even the basic amount of the costs are not earn back. Deep Thoughts

Wallpaper industry business to the testMasking tape

Consumers are reluctant to believe that the high price of buying wallpaper , because of the small business sales and multi- select high-priced, high-margin sales this wallpaper seems to be an inability to untie the knot. In other countries, wallpaper wall decoration market share accounted for more than 50 %, while only 8% in China , from this data, China 's wallpaper actually has a very large market space for development . However, the current wallpaper market many brands, price confusion , fake " foreign brand" flooding the market, the lack of public awareness of the brand wallpaper , etc. , have become important factors hindering consumer choice wallpaper .

In the face of high prices wallpaper , wallpaper of some leading companies have begun to test the waters of e-commerce model, by compressing the sales cycle to reduce the price of the product. In Chengdu, a wallpaper website to see the site selling imported certain brand wallpaper , more than half cheaper than the store price.

"I think the decoration , I heard a lot of fake paint on the market ? " Yesterday , in the small East Gate IKEA building materials market in Wuhan , the reporter visited a number of customer identity paint stores. "There are false, my family are true , false advertising is mainly a few more, like CR , Dulux ." Stores sales staff in the case of a confession .

Paint products on the market more than about 10% of the counterfeit , the profits of up to 300%.Washi tape

" How do you know is true or false ? Packaging looked almost ." The reporter asked .

CR store clerk said the market there are many fakes exist, but stores are generally genuine. By packaging the average consumer is difficult to identify . Such as open bucket , fake paint have a strong fragrant . Professional spray master teacher or color can easily distinguish the authenticity .

A person in charge of regional sales Dulux Chen said that in addition to fake , and fake stores, recently prepared for Industry and Commerce jointly combating counterfeiting stores. Chen said the official website of well-known brands generally will be posted each store's address , consumers can check before buying , first determine the genuine channels.

Great danger of fake and shoddy paint VOC levels can damage the immune , central nervous system or liver and hematopoietic systems. Provincial Trade and Industry Bureau reminds consumers to a regular store to buy interior wall paint , and keep good notes related , if found contaminated indoor environments , rely on notes complaints , according to activists .Sellotape