E-commerce will urge the coatings industry price transparency

Paint industry has been billed as China's building materials industry market fullest industries, mainly the reason is because the paint industry and other major industries are still small compared to an industry , and therefore a better market in the case of the completion of the government to attend to the process , but the coatings industry is also a very attractive to investors blue ocean market , reason with the paint industry has been accompanied by the rapid development of China's real estate industry has a high-profit products , price inconsistencies and opaque market confusion of a great relationship . In particular, the price is opaque , resulting in the coatings industry compared with other traditional industry is still in a high-profit, opaque industry . Thus , almost the same product on the market in different brands, different stores, different regions and even different salespeople can not sell the same price , consumers can only buy their own intuition most cost-effective products unlike household appliances , furniture, etc. , with a stable and transparent prices.Sellotape

Into 2014 , most attention is the " electricity supplier " development . Ali and micro-channel competition , micro payment , micro mall in cooperation with Tencent HC , HC Hui Fu Bao payment software , not sparing the lively paint industry , it is learned Bardez will be launched in this year dedicated specifically for products for the network, but to say the truth, paint on the electricity supplier market , has not yet formed a relatively large market , or that do not scale any influence.

So, for the coatings industry, into electricity supplier what is the hardest ? Was said to be the logistics and construction , after the paint is still considered a dangerous goods, logistics can be tricky, another concept of one-third of the construction of seven deep-rooted paint , etc. These indeed, a very big problem ; channel was also told about , fear of affecting the retail store and robbed the store's business resulting conflict dealer store . These have some truth . However , I think the paint into electricity supplier market , the biggest problem is the price ! Opaque price , the price is difficult to unity, the price is not easy to be announced , the biggest problem is the paint electricity supplier ! Unlike furniture, appliances , hardware, other finished building materials, after years of development , the market price is relatively transparent , but also tends to standardized !

Currently paint brands in addition to the state legislature and other foreign companies may be relatively better domestic paint brand channel to a basic price is a price . Currently, there is no measure of the price of the paint industry standard . If you do not buy paint , a visit to a store visit, consultation shopping guide , there are other sources that are difficult to paint each brand prices. Paint prices of non- standardized , resulting opacity of information is extremely secretive actually examine e-commerce, e-commerce in simple terms is divided into three phases: ! 1 ) Primary E-commerce: the initial e-commerce , the main network information flow that online publishing product information, online contract negotiations, online marketing , online collection of customer information, network marketing and other non- payment e-commerce . Achieve the primary business service information . ( 2 ) Intermediate E-commerce: networked information flow and capital flow that achieve online transactions , online payment, the payment type to achieve e-commerce, supply chain management and customer management, based on information technology to achieve intermediate business services . ( 3 ) Advanced E-commerce : to carry out collaborative e-commerce, the full realization of networked information flow, capital flow , logistics and other three streams : the realization of e-commerce and modern logistics payment type , online ordering and enterprise ERP, SCM, CRM, BI combined timely and sophisticated production, to achieve zero inventory . Collaborative Commerce stressed from product design and development , manufacturing , sales delivery , distribution , service, and even the final outcome evaluation , through the network and e-commerce platform , supply chain upstream and downstream enterprises to synchronize the parties operations. Therefore, we can conclude that if there is no price transparency , then things will become electricity providers face.Washi tape

So I present this face paint opaque or optimistic , because now , about to regulate this market, electricity providers , electricity suppliers is about to change the appearance of opaque paint prices , high profits and chaos ! Because most consumers if choose online shopping , be sure to price cheap ( at least cheaper than the store ) , and compare various aspects , in order to facilitate the purchase of the product before purchasing paint on the electricity supplier . The price on the electricity supplier is only affordable, only cheaper than the line ( consumers would be more , no one is too expensive to buy , nobody would buy the electricity supplier can not result in continuous operation . ) , Only convenient service to impress consumers, and convenient service will relate to our current channel evolution problems should do !

First , the price of electricity suppliers on the price tag, made ​​public . Like Taobao Mall Lynx above , must be marked prices, have attractive price indicated is certainly not a serious fine to the chaos , something which in the days of strict requirements on businesses cat , which businesses once complaints about unscrupulous business , either minus margin , a serious point not stationed Lynx mall again. So , the price is not far from the store with the other words , the store price for each region are also required to gradually unify because the electricity supplier is any corner of the Internet can get this ! Market from HC coating Network Hui Bao launched last year after the payment of the payment system have begun to focus on standardized market environment , in this process are willing to comply with the rules HC market transactions will get the maximum resources.Masking tape

Secondly , the product material on the electricity supplier , style, size and so one mark . It is precisely because these details are published and transparent , it is more convenient for consumers to clearly compare different brands of the same material , the price of the same size , the major brands businesses in order sales only slowly become more rational in price, at least not too low compared to the others ! Therefore, compared with FMCG electricity providers, the future of industrial electricity providers, will not only feature marked with adaptation, perhaps more to have marked out what materials you use , that 's raw material allows consumers to compare , shop around.

Finally , the impact of the electricity supplier is certainly the first of a unified brand price , then the entire industry standardization. Once a brand involved in the electricity supplier industry , the retail price of all dealers certainly slowly standardize and unify the only way to run electricity supplier ; regulate the price of a brand , especially if the electricity suppliers were operating well , then, other brand also affected by the tide changed slowly followed , would be eliminated without changing times and consumer !

Of course, for the coatings industry , the electricity supplier of the road is still long night , well done to so few , Nippon, painted the United States , three trees and other paint brands played a good thing , but there are many large brand did not really have a free hand into electricity supplier market in the past, because of worry about the price of unity, the price of the product specification profit impact. With the rapid development of electronic business and popularity , I believe that one day , more brand cabinets will be more emphasis on electricity suppliers , which come into electricity supplier industry , paint industry, urging electricity supplier price transparency is not too long !Wholesale masking tape