Under low-profit era war paint industry shift value

"Business is not as well done, not make money ," and " peer- to price low , the single business snatched my works ," and "Now the cost is too high, coupled with intense price competition , promotion the more , the more loss " ...... recently, the country in recent days when reporters visited the building materials market research, always hear the dealers complained to us .
" Terminal is king , winning channel ." This is a lot of industries follow the iron rule , the paint industry is no exception , which means that the dealer became the " meat and potatoes" , in order to impress the dealer 's heart , paint companies make out all the stops of a sudden, the right to speak the dealer 's surge. According to common sense , the dealer should be " too proud Horseshoe disease ," why " knitted brows Organisation loss grief is broken " ?

Dealers while also cried , " you do not understand my pain ." Dealers who have to worry about the sudden closure of factories running, worried about the price reduction and loss , fear factory brand damage and loss resulting consumers worried manufacturers not to drop the policy and missed opportunities , worry not sell , fear factory replacement agents, worried that the manufacturers do not provide services to support and enable the brand damage , fear factory has developed a fighting agents conducted bargain . Let 's worry about all sorts of trouble -ridden dealers , business process will have concerns , which the dealers and corporate parties are unfavorable.Sellotape


"Currently, the traditional channel gets narrower , more competitive, higher construction and maintenance costs , the effect is still unknown how received , now days can be really good too ." Economic downturn and industry suffering under the double confusion , dealers feel they can be described as torture .

It is well known that the current era is a paint sales "price" the main battlefield. Many dealers give us feedback information found in the vast majority of consumers interested in low-cost high-quality products . " Product positioning in the high-end " is all paint companies to enter the market standardization slogan , but this is not true . The face of product homogeneity, marketing homogeneity, lack of standards , of varying quality, the absence of market leading brands , low prices as an effective means to capture the market 's highly sought after , and even large foreign companies have joined them , paint products prices almost bottomed out , the market is more competitive .Washi tape


Mention the price war , the price war many industry insiders to teeth that it undermined the industry 's rules, so that all companies are no adequate profit margins. Especially when the industry overcapacity , paint companies in order to open markets, frequent price cuts, no matter how much the price cut , so that other paint companies are real or imagined . A smell then marvel at the market price , lamenting the industry without conscience , lack of industry regulation, business without morality . When the product homogeneity flooding the market , lack of product characteristics , the degree of specialization is not high, in addition to the price and can not think of other effective way to solve the product marketability . But the price trend together , like the butterfly effect in general, swept through the paint industry . Were running out of patience fashion, with a more substantial price battle in the market , Yu Zhi of the resurrection . There are rational thinkers anything close concern to market changes , but not easy to develop the market by price .

Vicious price competition is a small part of corporate behavior , as technology advances , the cost of production and reasonable control, regular price decline is inevitable, not all at the expense of product quality and price are the cost , really should not bear " to provoke price war " infamy. Currently, the paint industry is marketing model innovation , market strategy escalating stage, and the "price war " should also be upgraded to a " price war ", through cost control , technology upgrades and services , will maximize value for money for consumers benefit , this is the brand's value.Masking tape


Here, the author paints the whole industry companies and dealers are calling for , we are the time to abandon the vicious , the industry should unite to purge the market, not only for harmony of the whole industry , sustainable development, but also to give myself a healthy development of the road , do " win-win" thing, why not? !Wholesale masking tape