2014年4月1日星期二

Paint giant foreign companies to adjust reorientation worth learning

In the case of a competitive environment and changes in market demand, the emergence of new , foreign paint giant is actively adjust transition to seek new market positioning to respond to future changes .Wholesale masking tape


Akzo Nobel on January 7, 2014 was announced December 31, 2013 completed the sale of a primary amide chemicals business to PMC Group . In fact, Akzo Nobel 's business to make such adjustments is not the first time. In 2013 , Akzo Nobel to € 260 million building will be sold to the Swiss Sika adhesives business . Akzo Nobel said it will reduce revenue by trading short-term debt , improve cash flow , and by stripping construction adhesives business to further strengthen its core businesses , such as coatings strategic position in Europe, Asia and South America markets.

In addition, April 2, 2013 , Akzo Nobel announced that it has completed the sale of its North American decorative paints business of PPG Industries to the U.S. trade transactions amounted to $ 1.05 billion . Akzo Nobel said it will retain a high-performance coatings and specialty chemicals business operations in the North American market . 2012 consolidated sales of these two business segments of nearly $ 3 billion .

Coincidentally, DuPont paint and other foreign companies are also actively adjust their business . July 24, 2013 , DuPont announced that it is planning to exit the once lucrative coatings business , to focus on the rapid growth of the agricultural sector , hope to have better positioned against market fluctuations. DuPont's latest decision is also part of a large chemical manufacturer for industry restructuring efforts , including major competitors , including Dow Chemical many large companies are turning into seed and pesticides compared to the coatings market fluctuations smaller products .Masking tape


Under the influence of the global financial crisis , a positive adjustment and transformation , re- position themselves in the marketplace , in order to cope with the new changes in the current and future market , which is the biggest highlight of foreign companies in 2013 . As for the domestic paint companies, we are faced with economic and market environment has undergone profound changes than before , but also an urgent need to adjust the transition to seek a new round of growth.Washi tape


As we all know , the current Chinese economy has entered a restructuring and growth mode transformation critical stage. Under such circumstances, the paint companies face many challenges: the current tight economic policies inhibit consumer market , labor costs continue to rise, significant fluctuations in raw material prices , increased energy-saving environmental responsibility, business financing , innovation weak , the shortage of talent , product homogeneity serious , increasingly fierce market competition , etc. This means that the paint companies , the past thirty years has gradually receded traditional strengths , extensive growth model has come to an end . So to maintain or further enhance the overall advantages of paint companies obviously need to adjust the transformation. How to adjust the transition ? Strategically speaking, is that each enterprise must be repositioned under the new competitive environment , the new market demand .Sellotape

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