In the case of a competitive environment and changes in market demand, the emergence of new , foreign paint giant is actively adjust transition to seek new market positioning to respond to future changes .Wholesale masking
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Akzo Nobel on January 7, 2014 was announced December 31, 2013 completed the sale of a primary amide chemicals business to PMC Group . In fact, Akzo Nobel 's business to make such adjustments is not the first time. In 2013 , Akzo Nobel to € 260 million building will be sold to the Swiss Sika adhesives business . Akzo Nobel said it will reduce revenue by trading short-term debt , improve cash flow , and by stripping construction adhesives business to further strengthen its core businesses , such as coatings strategic position in Europe, Asia and South America markets.
In addition, April 2, 2013 , Akzo Nobel announced that it has completed the sale of its North American decorative paints business of PPG Industries to the U.S. trade transactions amounted to $ 1.05 billion . Akzo Nobel said it will retain a high-performance coatings and specialty chemicals business operations in the North American market . 2012 consolidated sales of these two business segments of nearly $ 3 billion .
Coincidentally, DuPont paint and other foreign companies are also actively adjust their business . July 24, 2013 , DuPont announced that it is planning to exit the once lucrative coatings business , to focus on the rapid growth of the agricultural sector , hope to have better positioned against market fluctuations. DuPont's latest decision is also part of a large chemical manufacturer for industry restructuring efforts , including major competitors , including Dow Chemical many large companies are turning into seed and pesticides compared to the coatings market fluctuations smaller products .Masking tape
Under the influence of the global financial crisis , a positive adjustment and transformation , re- position themselves in the marketplace , in order to cope with the new changes in the current and future market , which is the biggest highlight of foreign companies in 2013 . As for the domestic paint companies, we are faced with economic and market environment has undergone profound changes than before , but also an urgent need to adjust the transition to seek a new round of growth.Washi tape
As we all know , the current Chinese economy has entered a restructuring and growth mode transformation critical stage. Under such circumstances, the paint companies face many challenges: the current tight economic policies inhibit consumer market , labor costs continue to rise, significant fluctuations in raw material prices , increased energy-saving environmental responsibility, business financing , innovation weak , the shortage of talent , product homogeneity serious , increasingly fierce market competition , etc. This means that the paint companies , the past thirty years has gradually receded traditional strengths , extensive growth model has come to an end . So to maintain or further enhance the overall advantages of paint companies obviously need to adjust the transformation. How to adjust the transition ? Strategically speaking, is that each enterprise must be repositioned under the new competitive environment , the new market demand .Sellotape
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