Enjoy tasted after the rapid development of the national macroeconomic brought industry to promote , in 2013 the paint industry is facing lack of innovation in the beginning , channel weakness , lack of domestic demand and the crisis in 2013 and has been throughout the course of the paint industry , 2013 is many paint companies most difficult year. Kujinganlai , 2014 China coatings industry can continue to pick up, we'll see.
First, China's economy will continue to maintain high growth . According to the Chinese government , academia and economic analysis point of view of the community, a driving force of China's economy over the next 20 years of sustained high growth still exists. Chinese domestic demand will continue to grow long-term . Chinese demand growth potential huge : the rapid growth of Chinese middle-income group , it will be a huge potential consumer groups ; China 's current per capita GDP is still very low ; gap between urban and rural China is now the east and west also great , the majority of the rural and western regions are still very poor , but it is this gap has caused tremendous potential for economic growth ; China's consumption structure is undergoing change . Chinese investment demand will remain long-term growth trend. In the past 20 years , the rapid growth of investment is one of the main factors driving China's rapid economic growth. With China's new industrialization levels deep , long-term investment demand will maintain rapid growth. First, China's industrial structure there is a big upgrade space.
Secondly, in the next 20-30 years, China will still maintain a low-cost labor advantage , continued to attract world manufacturing shift to China . Third, the rapid growth of Chinese residents savings , investment growth is a huge source of reserve funds . Fourth, China has implemented since 1997 a policy of expanding domestic demand and a proactive fiscal policy and prudent monetary policy , after several years of efforts to expand domestic demand and policy guidance on domestic demand , nurture and gradually bear fruit , the cumulative effect of policies began to clear the release of economic growth has laid a solid foundation for the next few years . Foreign direct investment in China will maintain long-term stable growth. Government's proactive fiscal policy and prudent monetary policy will continue to play a leading role as a major factor in promoting economic growth. China's foreign trade will continue to grow rapidly . Speed up the process of urbanization in China will become one of the driving economic growth.
Second, the new urbanization has brought new development space. Expanding domestic demand to become a major strategy for future development of China's economy , by stimulating domestic demand, consumption of economic growth will be a long-term policy of the future , has become a consensus . In fact, the future is to create economic growth in domestic demand growth on the basis of new urbanization . " Eighteen ", the Chinese decision-makers pushing new urbanization , made it clear that urbanization is the historic task of China's modernization , but also where the greatest potential for expanding domestic demand .
Xiao Bian think , from the industry perspective, the negative effects of the current real estate market more concerned about cooling demand for paint and other building materials slowed brought . However, many paint companies put their hopes on urbanization, hoping to promote urbanization has brought a new space for the development of the coatings industry of building materials . It is estimated that , along with the development of urbanization , the system will directly drive the development of infrastructure , real estate, transportation , etc., to increase investment demand 40 trillion yuan , can effectively stimulate domestic demand . In addition, from the present situation, Midwest City and the rural market in the next 10 to 20 years of sustained release investment demand driven by infrastructure building has long been expected . Therefore, from the point of view of market demand paints , coatings as real estate, infrastructure supporting materials , the country made great efforts to develop new urbanization , it will pull the paint market demand.
Third, the per capita income or per capita GDP levels increased every year. According to statistics , China's average GDP income people of nearly $ 5,000 . According to international practice , when per capita GDP more than 8000 U.S. dollars when there are differences in the nature with $ 5,000 on the $ 5,000 or less people in the pursuit of material enjoyment only , or enjoy functional , but more than 8000 U.S. dollars , people more an important reason for the pursuit of spiritual life will enjoy , he is more concerned about quality of life and life experience , which is why in recent years, especially in environmental protection coatings , functional coatings can thrive in so fast .
Fourth, the protection of housing construction and re-decoration pulling architectural coatings market . According to the central demands , in 2014 the objectives and tasks of urban construction of affordable housing projects is basically built more than 4.8 million units , new construction more than 6 million units , of which 3.7 million units shantytowns above , is expected to " Twelve Five" , the National affordable housing in urban coverage will increase to more than 20% . Interior paint decorative effect an 80 % weight in the overall decorative effect in the room . In a family , for example, if the bedroom area of 70 square meters, according to the industry standard , paint coverage should reach 8.6 mm , the number needed decorative coatings 17.67 liters . It is understood that in 2014 investment in affordable housing projects will reach 1 trillion yuan or so . Coating 5% according to the calculation , can drive sales of 50 billion yuan paint , amazing market demand. It is not difficult to see , the protection of housing construction largely driven by the strong architectural coatings market .Wholesale masking
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In addition, the re-decoration will effectively stimulate market demand for architectural coatings . Under the control of the country vigorously , the current rate of new construction has slowed , especially in coastal cities. This architectural coatings industry, the downstream contraction will cause large or small impact directly on the paint market . Generally speaking , renovation period of 5-8 years , these properties gradually paint in older , these customers have reached the re-decoration of years , so a huge brewing existing home renovation market in the architectural coatings business to expand .
It is understood that in foreign countries , 60% of the decoration are derived from the second-hand housing and re-decoration . In China, Beijing, for example , the current Beijing this ratio has reached nearly 40 %. A huge potential market showed that: because the owners aesthetic change , there lived a few years after the second renovation needs. Architectural coatings market, which means : the owners renovated the rigid demand increased . From this perspective , and the second -hand housing renovation or refurbishment has huge demand , there is a very big business. U.S. and European markets, where 20% of businesses in the paint is new real estate , 80% are refurbished with paint . But in the current situation , China 's market refurbishment or maintenance market is not well developed. " China will be one of the renovation coatings market focus of the company 's future expansion ." Akzo Nobel CEO Weisi Han had told the Chinese media said .
Fifth, the policy-oriented architectural coatings are expected to help achieve greater market share in the building materials . As the high-rise buildings have appeared in large numbers , as well as endless facade stripped lacuna caused by security incidents , in addition, real estate management authorities around the country , Construction , consumers are increasingly important position in the green energy , high-level local governments to implement building restrictions and prohibit the use of tile , walls and other decorating material policy , and architectural coatings just make up for deficiencies in this area, so the use of architectural coatings in China has a wide range , and with the rapid development of China's economy , a better growth space and development opportunities.
Sixth, the national policy release coatings market demand. Despite the many twists and turns before the paint road development , but in recent years the state has adopted a series of policies , but also for the development of coatings industry provides a great opportunity . For example, the western development started 23 new key projects , total investment of 682.2 billion yuan , the project covers a number of aspects of railway, highway, airport construction , paint undoubtedly opened up new market space. In addition , railway and high-speed rail , marine and shipbuilding, automobiles, furniture, appliances, machinery and equipment, electronic equipment and other industrial manufacturing fixed asset investment growth rate is still high , there is a big space for development , but also for the development of China's industrial coatings play a role.
It was revealed that in 2014 China's railway and high-speed rail will invest 650 billion yuan ; addition, under the State Council, " China's railway and long-term development plan," 2020 , China and more than 200 kilometers per hour high-speed railway construction will be more than 18,000 km mileage , the total will account for more than half of the world's high-speed railway mileage . Therefore , the development of railways and high-speed rail , high-performance materials to provide a broad demand for space , including waterproof coating , especially the needs of high-performance polyurethane waterproof coating , railway and high-speed rail plan has also led to greatly speed the development of other coatings market .
From the automotive, appliance , furniture manufacturing industry point of view, China's automobile production and sales in 2013 , the total output value of furniture , appliances output value reached 20 million , respectively , 1.2 trillion yuan , 1.13 trillion yuan , have another global record. According to the experts expected , cars, furniture, appliances three manufacturing industry will maintain rapid development in the future , but also fully driven by China's automotive coatings, powder coatings , furniture coatings market.Masking tape
From the ocean and ship manufacturing industry , although the shipbuilding industry in 2013 was included in the industries with excess capacity , but the policy point of view, China's marine and ship manufacturing industry in 2014 and have a better future prospects .
In 2013 , the CPC Central Committee General Secretary Xi Jinping presided over learning emphasizes building maritime power is an important part of the cause of socialism with Chinese characteristics , to strengthen planning and guidance of the marine industry , marine industry optimizing structure, improving the quality of the marine economic growth , fostering the growth of marine strategic and emerging industries, and improve the contribution to economic growth of marine industries, and strive to make the marine industry has become a pillar industry of the national economy. In addition, China's marine industry and shipbuilding industry has also introduced a series of policies , such as the State Department in 2013 issued the " shipbuilding industry to accelerate the implementation of structural adjustment programs to promote the transformation and upgrading of 2013-2015 ", " plan" clearly the next three years to adjust the industrial structure of the ship and the transformation and upgrading of the main tasks ; 2013 , the Shandong Peninsula blue Economic Zone , Zhejiang Ocean economic development demonstration Zone and Guangdong Ocean economic comprehensive experimental zone so have been promoted to the country 's development strategy, means that in the future there will be three zones developed .
To the ocean to space , to resources , to wealth , to develop the marine economy has become China's new round of economic development hot spots, and with the rapid development of China's marine economy , shipbuilding and manufacturing of containers and container volume will gradually increase , and sea wind power development efforts will also increase, ship and marine engineering facilities for preserving the marine coatings market needs have also surged , with the marine industry -related industrial coatings market has ushered in the opportunity for development.
Seventh, the architectural coatings market acceptance has increased steadily. In recent years, the paint continuously improve performance, consumer acceptance of paint is rising ; coupled with the coating with respect to stone, ceramic tiles and other decorative materials, energy consumption , cost and other obvious advantages , so the building's exterior decorative areas, increasing the amount of paint , the penetration rate is increasing. Whether from the government policy level, or technical aspects of exterior paint are in favor of architectural coatings direction.
Eighth, the per capita amount of architectural coatings increased year by year . At present , China's coating technology innovation constantly increasing level of national spending power , per capita use of paint is also increasing year by year . According to statistics, in 2010 the per capita paint consumption 7.2 kg per capita amount of 2.6 kg architectural coatings , architectural coatings using urban per capita is 5.5 kg , respectively, in 2001 six times, four times , 4.6 times . Urban per capita use of architectural coatings architectural coatings faster than the growth rate of per capita . Taking into account the foreseeable future, with the accelerated process of urbanization , the urban population growth will be much larger than the population growth rate , the amount of paint to use our imagination to enhance the worth of space .Washi tape
While the per capita use of coatings has grown rapidly in the past decade , but still far below the European countries per capita consumption 25 kg architectural coatings , architectural coatings and global per capita consumption of 15 kg . It is understood that the United States and Europe accounted for architectural coatings in the paint industry in more than 50% lower in Japan , also about 40%. If the developed countries as a reference, the lower the proportion of Chinese architectural coatings , decorative coatings with the gradual strengthening of consumer culture , has reason to believe may be of future accounting of architectural coatings will further increase. The late Chinese architectural coatings growth potential , which is currently competing to compete in the international coatings giant one of the main Chinese market.Sellotape
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