IHS Chemical Company believes that from 2012 to 2017 , emerging markets will continue to lead global growth in demand for surfactants , which Chinese demand will average 6.4 percent rate of rapid growth , Africa will average 4.4 percent growth rate in the Middle East market will average 3.4 percent growth rate, the Latin American market will also be an annual growth rate of 3.4% .Sellotape
IHS Chemical Company while the mature market performance predicted. The company believes that from 2012 to 2017 , average annual growth in mature markets surfactants market will be significantly lower than in emerging markets , where the North American market will average 1.7 percent growth rate in Central and Eastern European markets will average 1.3% growth rate , lower average annual growth rate of some of the Western European market , only 0.7% , the lowest annual growth rate of the Japanese market , only 0.4 %.Masking tape
IHS Chemical Company noted that , at this stage of surfactant manufacturers are expanding operations in emerging markets. Germany Evonik Industries, Inc. General Manager , Senior Vice President and Head of home care products, David Del Guercio said: " Because our customers are developing markets expand our business , so we also need to expand the business in these areas ." Gurcio said Evonik surfactant device has been opened in China and Brazil , about 5% of the current Evonik surfactant sales from Asia. Evonik said once completed capacity expansion in Asia , the proportion of its income from sales in Asia could increase to 15%.
Oliver Hoover , vice president of the company responsible for the Solvay family and personal care products business , said : "The company believes the market outlook for the Asia-Pacific region will continue to be optimistic about the performance of our business in China is very strong in China and other emerging markets have increased a lot of new year. customers . " population growth and economic growth is to stimulate demand for the two power surfactant developing economies of rapid growth. Most of the population growth in developing economies is significantly higher than mature economies , while growth in population growth and consumer demand is usually proportional . Economic development will lead to increased middle class , thereby stimulating raise social spending power .
In recent years , the situation in developed economies has improved , while U.S. economic growth recovers , other European economies have started to recover. Hoover said the outlook for the U.S. market Solvay surfactant cautiously optimistic . However, the real change in the surfactant market growth in developed economies is not from economic growth or demand, but new customers preferences. Guercio said: "The current common goal is to work with our customers to produce a more convenient and versatile surfactant products our main opportunities associated with this . ."
Evonik Industries company says most customers are looking surfactant streamlined or efficient products. Solvay surfactant is trying to be combined with the polymer , in order to improve the overall performance of the product in reducing cleaning surfactant content simultaneously. Hoover said: "We are looking at synergies between the polymer and surfactant , this synergistic effect exists , in some cases , but in other conditions such synergies will disappear from our R & D team is . try to optimize this effect .Wholesale masking tape
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