No one can deny that , in recent years, China is undoubtedly the winner of the race in the world economic development . They are currently ranked second in the world , and is expected to surpass the U.S. in the coming years . China has experienced rapid economic growth over two decades , China 's consumer market , capital investment and industrial output has risen every year during this period.
China's rapidly growing middle class is creating an enormous consumer society . As the world's fastest economic growth in China over the past two decades has attracted wide attention companies and investors around the world. The result of this phenomenal growth , today 's China is considered the world 's largest producer and consumer countries - in the coatings industry , the total paint production has more than 9.5 million tonnes. With the development of the middle class over the past decade , about 400 million Chinese households ( persons ) common dream is to have their own house. Huge market demand so that the rapid expansion of housing construction projects , which led to a significant growth in the architectural coatings market.Wholesale masking tape
What is the DIY paint market ?
On the surface , statistics obtained from the architectural coatings market sounds like a paint manufacturer who 's a good news. Unfortunately, in many areas of traditional Chinese paint market are not well developed. Chinese construction market is highly competitive , but very scattered. It is estimated that in China more than 8,000 paint manufacturers , at least half of them in the production of architectural coatings related products. Chinese architectural coatings market is different from the industrial coatings market ( such as automotive coatings, inks paint, etc. ) The important thing is the lack of quality standards strictly enforced . This led to the market a variety of quality, performance architectural coatings mixed line in the city , disorganized and lack of supervision .
Another issue that is : China 's DIY paint market has not yet been established. If we take a closer look , a clear division of labor in the world who manage appropriate architectural coatings market , they are growing stability is an important factor that has a stable DIY paint market - namely producers and users are synchronized. In other words , the main drivers of the most successful construction markets tend to be homeowners ( the owners ) , rather than the contractor . ( Although those well-known multinational companies to set up the paint company's marketing channels in China still rely on contractors , rather than owners. )Masking tape
Homeowners and contractors Game
Historically , the general Chinese public has not yet formed a DIY approach ( using paint ) to improve their home environment. But in recent years , this situation has changed, especially after the Beijing Olympics. Olympic events prompted the Chinese government launched an unprecedented large-scale coating projects. In factories, offices , schools , pedestrian streets are painted with a variety of dazzling colors to attract tourists from all over the world.
In various cities in China , for building painting requirements and restrictions have been specified. Many small towns and rural areas, but also on the office , factory or even painting the provisions of the home environment . However, due to various reasons, China 's renovation contractors who take up the practice of painting works construction , and thus generated a lot of questions - those holding contracts renovation contractors handle in one hand and decided to choose and use paint in the paint species, the number of paints, coatings performance and other aspects of self-assertion , even at the cost against the homeowner interests , such as what is the performance of the coated paint , interior paint and exterior paint needed to paint is not the same species , water-based or solvent-based paints coatings are generally gulping not been discussed , nor the ratio of the construction of various resins such as vinyl resins , acrylic resins , urethane resins and the like . Common situation is that the contractor will get more benefits in the paint contracting projects , even so , contractors are also often add water, paint or other substances so that as little as possible to maximize the coverage area cost . Have revealed the details of that, as a contractor , they will adopt expired ( or bad ) paint and use them in the construction or will expire paint sold to smaller, lower degree of organization of the contractor . For homeowners , their home will become fragile paint appearance , performance and aesthetics are greatly reduced due to the use of these coatings has been tampered products .Washi tape
Unfortunately, China 's construction market is mainly based on appearance and price , rather than performance. In China , people create a " Biai " This term , which means a lot of paint after painting a few years because of "sick " and "death ." All of this stems from the paint renovation contractor in the construction of non- homeowners as well as a lack of knowledge and interest in architectural coatings to maintain consciousness.
If the paint manufacturers can get there directly from the homeowner more profits ( rather than through renovation contractor ) , this problem seems to be able to be solved - this assumption proved to be correct. In the U.S., a strong DIY paint market can be said to have saved almost the entire architectural coatings market , improve and protect public awareness of their own home environment becomes strong , they are willing to invest a sum of money by themselves to choose paint and coating application themselves . If the homeowner for economic reasons can not get a new house , they tend to choose existing home renovation .Sellotape
没有评论:
发表评论