In the home improvement and architectural coatings market, the real good brand reputation is not more than 20 , there is a good chance to join the brand , you may be less than 10 . In these brands, in recent years, the development of faster sales momentum look busy , and there are gaps in the market and even fewer opportunities for brands .
What brand pattern changes
In recent years , the brand essence of the pattern did not change, but the strength of the brand shift is evident in the recent years, the Chinese chemical companies released 500 list , China Resources, Shanghai paint , painted the United States Hebei Osprey , Garbo , Hunan Xiangjiang , Langfang Nippon , BASF Shanghai , Shanghai International Paint , paint Shijiazhuang , Shandong music have appeared .
However, this includes industrial coatings, automotive coatings and other industry segments in the brand, if only count the home improvement paint and architectural coatings, wood coatings , the owners of the population , have greater influence and reputation of the brand is another number , which it is also the largest number of dealers gathered subdivision coatings industry .
In the field of architectural coatings and paint decoration , major brands have 3A green paint , Dulux , Nippon , CR , Garbo , painted the United States , Bardez , Bauhinia , Tai Po paint, three trees , Viagra , fang paint, Shandong, music and so on. Places rich Asian second-tier brands , classic paint, Avalon , spend thousands of colors , desert oasis , crocodiles paint , elephants paint, Golden Delicious , China , Jia Leshi , Golden Pegasus , the day women , Kao based.Wholesale masking
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Concept known brand pattern coatings industry market development
In addition, the market still Poole , Kao, Golden Phoenix , Red Gate , Laguna , the Opal , love , century pearl, ancient elephants, Clivia , a good home , Familia , Hui Tong, Golden Pegasus , Sapphire , Bokang positive Taiyang , Di Bao Yin , etc. building and home improvement paint brands .
And these home improvement and building paint brands , mainly concentrated in Guangdong , Shanghai , Zhejiang, Jiangsu, Beijing , Shandong, Fujian and other places , most of which brands have established a nationwide distribution network in major cities have established at least one sales outlets, some brands still exist in some blank area of the city , the last two years the strength of the coating join basically a blank area around these unfold .
Second and third tier brands and more focused on regional markets nationwide distribution network is under construction. Related analysts believe that from the second and third line brands rarely born national brands , but this opportunity breakthrough is possible, need stronger competitive products or marketing .
After joining the agency brand
In many cases, do paint dealers , will be branded as the first element . The existence of this phenomenon , in fact, both factors of the consumer market , but also the inherent requirements of the dealer entrepreneurship.Masking tape
From the consumer market, branded consumer paint market is already quite mature , almost the majority of consumers in the decoration , will choose some of the brand, and brand reputation of good paint , and some relatively strong strength decoration companies and designers, also tend to cooperate with brand paint.
State Administration for Industry and Commerce , " China Famous Brand" list, the paint industry has shortlisted as many as dozens of companies , including Guangdong 3A green paint , Jiangsu Chenguang , Yangtze River in Jiangsu , Guangdong Hualong , Garbo , Zhongshan desert oasis , Guangdong Jia Lishi , Hunan Fuxiang paint, Linghu Anqing , Anhui Benjamin , the day tiger , Shandong Light, Biography of Hangzhou , Jiangsu Global , Nippon , CR , painted the United States , spend thousands of colors , Guangdong , Shandong Yi Li , Dalian Yuxiang , Nam Tai O , Guangdong Dibang , the Villa Code , Fujian three trees , Shenyang Golden Pegasus , etc., which have a paint dealers , including Zhang Feng , including the most valued brand.
Understanding of the brand and determine the different entrepreneurs and dealers choice, in many cases , manufacturers of comprehensive strength, industry position, with professional technology, the range of products and technologies , previous sales , evaluate the market , has joined the dealer development , honors and certification authority , are necessary to take into account when you visit the brand .Washi tape
Of course , part of the strength of the brand owners are often some very good products, enjoy the best sales in the market, such as two years ago, 3A green paint 's love baby wall paint, paint have excellent resistance to the net by European standards by SGS , became the most popular home improvement consumer market paint , after joining the agency significant growth of this brand dealers .
Affiliate paint brand , visit the brand 's own strength while local consumption but also with the ability of local competitive situation and other factors paint brands .Sellotape
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