But a good development environment , does not allow domestic plastic pipe business easy walking forward , and raw material prices since 2003 , formed by the pressure overwhelmed the enterprise , especially PVC resin prices soaring , some strength is not strong small enterprises are operating difficulties , on the verge of a loss, the whole enterprise is faced with severe challenges.
Soaring cost of raw materials soared
Since 2003 , due to the rise in world crude oil prices , led to the world market prices of plastic raw materials across the board , subject to price in the international market pull , domestic polypropylene , polyethylene, polyvinyl chloride prices in the upward trend . Especially polyvinyl chloride resin, the main raw material due to power shortage makes chlorine Huojin Yang PVC , PVC prices rise, coupled with the final ruling in favor of anti-dumping investigation in September 2003 , the two factors stimulated polychlorinated prices rose vinyl , PVC pipe for businesses, PVC raw material prices only this one , you increase the cost by more than 20 %.
Restriction of lead salts worse
PVC pipe business in addition to trying to digest the raw material cost pressures brought about by rising prices , but also the situation facing ban lead . Lead salt stabilizer due to low prices , excellent performance , has been the domestic PVC pipe business as the primary heat stabilizers. However, environmental considerations , and in 2004 the construction of part of the announcement clearly states that the use of water in the country CPVC ( hard vinyl chloride ) pipe must be using a non- lead salt stabilizer production . From Beijing to limit the use of lead salts used as a stabilizer in PVC drinking water pipes, fittings April 1 . Where the power part of the Ministry has decided to permit network card range CPVC ( chlorinated polyvinyl chloride ) power protection tube to prevent pollution of the environment , prohibit the use of lead salts and organotin stabilizers . The other stabilizer under the premise of performance guarantee , the price should be higher, which virtually has increased the cost burden on the pipe business.Wholesale masking tape
Internal and external single species
Huge market capacity and low barriers to entry, so that the plastic tubing in the past few years , has been a hot item domestic parties investments. At that time, blind investment , low-end products overcapacity, the malignant effects have begun to appear . Market share of the largest PVC pipe business, for example , the current products are still concentrated in the urban and rural water supply pipes and fittings , rainwater pipes and fittings , causing its market capacity becomes saturated, increasing the fierce competition in this product area strength. Competition for the market , some companies adopt a price-driven strategy , especially some small businesses dumping inferior products , price war intensified, in a vicious price competition.
Low-tech products , a single species of PVC pipe business competitive advantage is the original price compared to polyethylene, polypropylene pipe is low, but rising raw material to make it in a passive situation for competitors to provide the entrance. The sudden emergence of polyethylene pipe gas market applications in addition to the original pipe , heating pipe , in recent years have begun to enter the urban and rural water supply pipes and fittings market . Moreover, the polyethylene resin price increases to less than PVC production cost pressure is not, and no ban lead problem , adding a competitive advantage , it can be said PVC pipe business is currently in the internal and external situation.
Actively adjust regain market
From the world plastics market trend, the high price of raw materials will continue for some time . However, due to their consumption characteristics of plastic pipe , the space is relatively small price , hopes raw material prices fall, operating pressure drop in the bucket to solve , but can not get rid of the passive operating situation fundamentally , we must adjust the marketing strategy.Masking tape
The first products at competitive prices from turning brand competitiveness, strengthen the capacity to respond to emergencies , and build their competitive fortress. There are indications that the domestic plastic pipe manufacturer has entered the era of little profit , to win the sustained and stable development , companies should establish a brand image as soon as possible . Large enterprise management capabilities by optimizing production , rising costs of raw materials price increases caused by digestion . For SMEs , it may be combined on, through centralized procurement of raw materials to lower generation production costs.
Second to strengthen international trade , expanding the world market. PVC pipe relative to domestic market conditions, domestic plastic pipe products in the international market price advantage, more and more attention , and has a relatively high profit.Washi tape
Third, we must intensify efforts to develop new products , open up new profit point . Application of plastic pipe , compared with developed countries , there are many gaps in the field , which is the capacity of the new market space , such as the development of plastic sheeting hose products. Domestic plastic pipe production focused on the hard plastic tubes, plastic hose and production companies involved is relatively small, and therefore a wider market , especially high -tech hose , less its competitors , high- margin products .
Fourth, we should enhance marketing innovation. Past, domestic plastic pipe is used more for industrial goods companies marketing strategies. In fact, from the essential characteristics of plastic sheeting pipe products are concerned, some plastic tubing especially civilian products, may wish to take consumer marketing strategies to build brand . On the current domestic plastic pipe business sales channels , the network should accelerate the construction of the terminal market, enhance marketing efforts , such as cooperation with large building supermarkets.Sellotape
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